Understanding marketing for health coaches is a vital part of business success. Attracting more health coaching clients will boost awareness of your services, word of mouth referrals, and income too.


However, marketing doesn’t come naturally for everyone and some coaches can really struggle with it. This is perfectly understandable since it’s not always taught in training courses so we decided to put together this quick guide.


In this article – we break down marketing for health coaches into 5 key areas so you can focus on the proven activities that will drive the best results. 


If you’re looking for ways to boost your health coaching income, then spending time on marketing is a must. It’ll help you attract more enquiries, leads, and paying clients. Here are some proven ideas to start your efforts on the right track…


  1. Have a clearly defined plan
  2. Partner with related businesses
  3. Use digital advertising
  4. Engage with your local community
  5. Drive reviews and word of mouth


Have a clearly defined plan

Start by identifying your key objectives and then listing the marketing activities that will support them. You might be tempted to jump straight into social media or start your own holistic health coach blog, but if your goal is securing clients then these probably aren’t the fastest options. A plan helps you align your actions with outcomes and keeps you focused on what really drives results.


Your health coach marketing plan doesn’t have to be complicated – you can use a spreadsheet, post-it notes, or one of our downloadable templates.

Fitness Business Templates


Partner with related businesses

Partnering with businesses that are related to health coaching is a fantastic way to get noticed by potential clients. Choose companies that serve a similar audience to you and have aligned values. You can agree to share referrals, run joint events, or simply leave leaflets at their till.


You might also like… 150+ Health & Wellness Coaching Logo Ideas.


Use digital advertising

For wellness businesses on a shoe-string budget, digital ads offer one of the best returns on your investment. Using Google, Facebook, or Instagram ads as part of your health coach advertising strategy often drives leads quickly. This makes it a great option for when you need new clients fast.


Engage with your community

Engaging with your community, whether online or offline, is another essential part of marketing for health coaches. If you have a blog or social media accounts, then respond to comments quickly and use relevant health-related hashtags. But don’t hide behind a screen – get involved in local community events or organise your own to raise awareness of your services in your area.


Drive reviews and word of mouth

Review and word of mouth can accelerate your business success or hold it back from reaching its full potential. People are relying on reviews more than ever before so it’s vital to drive positive ratings for your business. You can do this proactively by offering an incentive, reward, or simply asking nicely!


Health Coach Marketing Templates

If you’re unsure about the best approach to marketing, then our template bundle can help. It’s a collection of ready-made sales, marketing, and strategic planning templates to help you promote your health and fitness business. Whether you’re new to health coaching or have a well-established business, this kit can help you secure more clients.

Fitness Business Templates


Marketing for Health Coaches