Content marketing is a well-established strategy for fitness businesses – 89% of B2B, and 86% of B2C organizations use it. But not all types of content produce leads, sales, and strong business results, so the right approach is crucial… In Read more
Want to know how to make your fitness content truly engaging? Likes, comments, and shares help you build a loyal following and signal your posts are resonating with your target audience. Social media algorithms also use engagement levels as a Read more
Fitness is a growth market. It’s projected to hit $257.7bn in 2025 and is growing at a rate of 5.6% per year. But there are segments within it that are growing at a MUCH faster pace – some at 47% Read more
Email marketing is a powerful strategy for fitness businesses. With the right approach, it’ll consistently generate high-quality leads and convert them into paying customers. It can also keep them loyal and engaged, which drives repeat business, secondary spend, and aids Read more
Want the inside track on the latest fitness trends? Whether it’s the weighted hula hoop on TikTok or the meteoric rise of wearable tech, there’s always something new emerging in the industry. So, what’s hot in fitness and exercise right Read more
Stop wasting time and money on ineffective personal training advertising and focus on proven strategies instead. With 15+ years of fitness marketing experience, we’ve tested almost every ad platform and promo strategy out there. And we can tell you with Read more
The online fitness market has experienced dramatic growth in recent years. Advancements in virtual training, digital technologies, and consumer adoption mean it’s now a mainstream sector of the wider industry. So, how big is it, which segments are growing the Read more
Knowing how to set up and run an online fitness class is a valuable skill. Delivering workouts virtually or through a live stream enables you to reach a bigger audience and earn more income. Doing it as an online business Read more
