The yoga industry has really come into its own in recent years. It’s benefited from numerous headwinds and complimentary trends, like the growth of boutique fitness and the rise of athleisure. So, what’s next for the global yoga market and Read more
This year’s wellness trends are set to dominate the industry. There’s no shortage of new concepts (and fads!) as people increasingly looking for ways to live healthier, happier lives. So, what’s hot in health and wellness? And what opportunities do Read more
Finding free fitness images and stock photos isn’t easy – especially if you want high-quality ones. Most free photos are generic or cheesy. But having worked in marketing for 15+ years, we’ve discovered a few websites that offer really great Read more
Content marketing is a well-established strategy for fitness businesses – 89% of B2B, and 86% of B2C organizations use it. But not all types of content produce leads, sales, and strong business results, so the right approach is crucial… In Read more
Want to know how to make your fitness content truly engaging? Likes, comments, and shares help you build a loyal following and signal your posts are resonating with your target audience. Social media algorithms also use engagement levels as a Read more
Fitness is a growth market. It’s projected to hit $257.7bn in 2025 and is growing at a rate of 5.6% per year. But there are segments within it that are growing at a MUCH faster pace – some at 47% Read more
Email marketing is a powerful strategy for fitness businesses. With the right approach, it’ll consistently generate high-quality leads and convert them into paying customers. It can also keep them loyal and engaged, which drives repeat business, secondary spend, and aids Read more
Want the inside track on the latest fitness trends? Whether it’s the weighted hula hoop on TikTok or the meteoric rise of wearable tech, there’s always something new emerging in the industry. So, what’s hot in fitness and exercise right Read more
