This year’s wellness trends are set to dominate the industry. There’s no shortage of new concepts (and fads!) as people increasingly looking for ways to live healthier, happier lives. So, what’s hot in health and wellness? And what opportunities do these present for brands and businesses?

In this article – we outline the top wellness trends for 2024 that are making waves in the world of health and well-being.

We’ve spent 15+ years working in the fitness industry, from leading gym chains to global equipment manufacturers, so know the market inside-out. We proactively study the ever-changing landscape, highlight new trends, and analyse the big players, so that you don’t have to. For the last 5 years, we’ve shared this expertise with the wider industry through our articles and Research Reports which are available to purchase.

2024 Wellness Industry Report [WAITLIST]

Top 10 Wellness Trends

The top health and wellness trends for 2024 are…

  1. Mental Health Focus: Greater awareness and prioritization of mental health, with practices like meditation, mindfulness, and stress reduction techniques becoming mainstream.
  2. Holistic Well-being: A shift towards holistic wellness, considering physical, mental, and emotional health as interconnected aspects of overall well-being.
  3. Personalized Nutrition: Customized dietary plans and DNA-based nutrition recommendations to meet individual health goals.
  4. Digital Health and Wellness: The use of health apps, wearable devices, and telehealth services for tracking and improving health.
  5. Fitness Tech: Integration of technology in fitness routines, including virtual workouts, wearable fitness trackers, and smart home gym equipment.
  6. Sustainable Wellness: An emphasis on eco-friendly and sustainable products and practices in the wellness industry.
  7. Biohacking: Exploring cutting-edge techniques and technologies to optimize physical and mental performance.
  8. Mindful Eating: Paying closer attention to food choices and eating mindfully, often in conjunction with intuitive eating practices.
  9. Sleep Optimization: A focus on improving sleep quality and duration for better overall health.
  10. Plant-Based Diets: Growing interest in plant-based and vegetarian/vegan diets for health and sustainability reasons.

Let’s explore each of these wellness trends in more detail…

List of Top Wellness Trends

Mental Health Focus

One of the biggest trends in wellness is the greater awareness and prioritization of mental health. In today’s fast-paced world, stress and anxiety are all too common. That’s why more people are prioritizing their mental well-being and being more open in talking about it too.

The wellness industry is experiencing a boom in mental health offerings. From mindfulness meditation to stress-reduction techniques, there’s a growing awareness that mental health matters as much as physical health. Here’s an overview of what’s driving the mental health wellness trend along with a brief SWOT analysis…

  • Drivers: Increasing stress, awareness of mental health importance.
  • Strengths: Improved emotional well-being, better coping mechanisms.
  • Weaknesses: Stigma around mental health, access to mental health services.
  • Opportunities: Expanding mental health services, reducing stigma.
  • Threats: Over-reliance on self-help without professional guidance.
2024 Wellness Industry Report

Holistic Well-being

Wellness isn’t just about physical appearance or hitting the gym anymore. It’s about taking care of your whole self.

There’s been a noticeable shift towards holistic wellness, considering physical, mental, and emotional health as interconnected aspects of overall well-being. Holistic wellness considers the mind, body, and soul as interconnected. It’s all about finding balance in every aspect of your life to achieve overall well-being. Interestingly, holistic wellbeing also made the list of top fitness trends for this year too.

In terms of what’s driving the holistic wellness trend and its strengths…

  • Drivers: Desire for overall health, mind-body connection.
  • Strengths: Comprehensive health improvement, balanced lifestyle.
  • Weaknesses: Complex to implement, time-consuming.
  • Opportunities: Integrated wellness programs, education.
  • Threats: Fragmented focus on individual aspects of health.

Personalized Nutrition

Personalized nutrition involves customized dietary plans and DNA-based nutrition recommendations to meet individual health goals.

General healthy eating best practices are great, but what if your diet was tailored specifically for you or your clients? This is where personalized nutrition comes in. By analyzing a person’s unique needs and even their DNA, they can get a customized diet plan that helps them reach their health goals more effectively.

Here’s an overview of what’s driving the personalised nutrition trend along with a brief SWOT analysis…

  • Drivers: Health-conscious consumers, advances in genetic testing.
  • Strengths: Tailored diets, improved dietary adherence.
  • Weaknesses: Costly, potential privacy concerns.
  • Opportunities: Targeted nutrition plans, preventive healthcare.
  • Threats: Accuracy of genetic data, over-reliance on genetic information.
2024 Nutrition Industry Market Report

Digital Health & Wellness

The wellness industry (like many other markets) is going increasingly digital. The use of fitness apps, wearable devices, and telehealth services for tracking and improving health is on the rise.

These digital offerings are putting the power of better health in everyone’s pocket, almost like having a personal health assistant on the go. In terms of what’s driving the digital wellness trend and its strengths…

  • Drivers: Technological advancements, remote healthcare needs.
  • Strengths: Accessibility, remote monitoring.
  • Weaknesses: Data security, technological barriers.
  • Opportunities: Telemedicine, health app innovation.
  • Threats: Privacy breaches, reliance on technology.

Fitness Tech

The fitness industry is increasingly integrating technology into its offerings. From virtual workouts and augmented reality classes, to wearable fitness trackers and smart home gym equipment, tech is shifting the exercise experience.

Here’s an overview of what’s driving the fitness tech and tracker market…

  • Drivers: Technology integration, at-home fitness.
  • Strengths: Convenience, personalized workouts.
  • Weaknesses: Cost, reliance on technology.
  • Opportunities: Virtual fitness classes, wearable innovation.
  • Threats: Technical glitches, screen fatigue.
2024 Fitness Industry Market Report

Sustainable Wellness

Wellness isn’t just about taking care of ourselves – it’s also about taking care of the planet. With increasing concern about climate change and the missing of global warming targets, there’s more emphasis on environmentally-friendly products and practices in the wellness industry.

Sustainable wellness means people making eco-friendly choices in their wellness routines, from using natural products to supporting ethical brands. Drivers of this wellness trend include…

  • Drivers: Environmental consciousness, ethical consumerism.
  • Strengths: Reduced ecological footprint, ethical choices.
  • Weaknesses: Limited availability, higher costs.
  • Opportunities: Sustainable product innovation, eco-friendly practices.
  • Threats: Greenwashing, consumer skepticism.

Biohacking

Biohacking is about exploring cutting-edge techniques and technologies to optimize physical and mental performance. The goal is to become the best version of yourself.

It’s all about using science and technology to optimize your health and performance. From nootropics to advanced fitness routines, biohacking is about pushing people’s limits.

Here’s an overview of what’s driving the biohacking trend along with a brief SWOT analysis…

  • Drivers: Pursuit of optimal health and performance.
  • Strengths: Potential health improvements, self-empowerment.
  • Weaknesses: Experimental nature, safety concerns.
  • Opportunities: Advanced biohacking techniques, health optimization.
  • Threats: Misuse of biohacking methods, ethical concerns.

Mindful Eating

Mindful eating is about paying closer attention to food choices and how we consume food. It’s often approached in conjunction with intuitive eating practices.

Mindful eating involves savouring every bite, paying attention to the body’s hunger cues, and making healthier food choices without feeling deprived. So, what’s driving the mindful eating trend and what are the strengths and weaknesses associated with it?

  • Drivers: Focus on nutrition quality, weight management.
  • Strengths: Healthy relationship with food, portion control.
  • Weaknesses: Time-consuming, lack of accessibility.
  • Opportunities: Mindful eating education, portion control tools.
  • Threats: Overemphasis on food, potential for obsessive behaviors.
2024 Nutrition Industry Market Report

Sleep Optimization

Another key wellness trend is sleep optimization, with a focus on improving sleep quality and duration for better overall health. Sleep is a vital part of your well-being and taps into the increasing interest in holistic wellness discussed above.

Sleep optimization means improving the quality and duration of our sleep. From sleep tracking devices to adopting better sleep hygiene, there are many ways to catch those ZZZs (and products to help).

  • Drivers: Awareness of sleep’s impact on health.
  • Strengths: Improved cognitive function, better mood.
  • Weaknesses: Sleep disorders, lifestyle factors.
  • Opportunities: Sleep tracking devices, sleep hygiene education.
  • Threats: Over-reliance on sleep gadgets, stress-related insomnia.

Plant-Based Diets

Interest in plant-based, vegetarian, and vegan diets increased rapidly in recent years, but appears to be heading towards a plateau. They remain popular for health and sustainability reasons, but recent nutrition statistics show that this area isn’t growing as fast as it was three years ago.

But we anticipate that plant-based diets will remain a key trend in the wellness industry, given their health and environmental benefits. Key drivers, strengths, and weakness include…

  • Drivers: Environmental concerns, health benefits.
  • Strengths: Sustainable, lower health risks.
  • Weaknesses: Nutritional deficiencies, limited food choices.
  • Opportunities: Plant-based product innovation, ethical consumption.
  • Threats: Incomplete nutrition, lack of variety.

Trends In Health & Wellness

There you have it – the top 10 wellness trends for this year along with opportunities they present for brands. Understanding the drivers, strengths, weaknesses, opportunities, and threats associated with each trend can help you make informed decisions about incorporating them into your business. Whether you tap into digital health or expand your plant-based offering, these trends offer potential for every wellness business.

2024 Health & Wellness Report

The most comprehensive and up-to-date wellness industry report available. Unlike others, you get extended access to the 2024 edition, including any updates that are made as new health and wellness market research data becomes available. Ideal for business planning and strategic marketing, the report covers…

  • Wellness industry revenue & growth
  • Key market drivers & future outlook
  • Comprehensive SWOT analysis of the industry
  • Market data on the largest wellness industry segments
  • Personal care & beauty segment deep-dive
  • Exercise, yoga & fitness segment deep dive
  • Nutrition & weight loss segment deep dive
  • Latest industry trends & how to capitalise on them
  • 14-day money-back guarantee, no questions or hassle.
2024 Wellness Industry Report [WAITLIST]

Or check out our 2024 Fitness Industry Report for a deep dive into this segment of the wellness market…

2024 Fitness Industry Market Report
Top 10 Wellness Trends Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.