Finding free fitness images that aren’t generic or cheesy can be tough. There’s a wealth of high-quality paid options from sites like Deposit Photos and iStock. But if you don’t have the budget and want no-cost photos (without royalty fees or strict copyright terms) then we’ve got you covered.

In this article – we reveal where to find free health and fitness images (all royalty-free) that gyms, personal trainers, and content creators can use in their marketing.  

Using images can also be wrapped in legal red tape, which makes the whole process even more complicated. We get questions from health and fitness business owners like…

  • Can I use an image for print or just online?
  • Do I need to credit the photographer?
  • Is commercial use allowed?
  • What’s the deal with copyright and licensing?

Over the years (with a lot of trial and error), we’ve managed to build up quite a catalogue of royalty-free fitness images. You can find them yourself online if you know where to look, but they aren’t well-publicised. So, we’re sharing the best image websites that offer high-quality fitness photos to download.

Social Media Content Bundle – 400+ Fitness Posts

Finding Free Fitness Images Online

When we launched our first fitness website, we wasted a LOT of time on this stuff. It was just so difficult to find professional images that weren’t the same old ‘apple and tape measure’ clichés.

But after a lot of research and plenty of errors, we found a few reliable websites for images and photography. Whether you’re looking for photos with fitness models, gym equipment, or healthy food, these sites will have what you need. Here’s a list of our favourite websites for sourcing health and fitness-related stock photos and graphics….

#1 – Pexels.Com

This is our favourite source of free fitness images because everything on here has Creative Commons Zero (CC0) usage rights.

This means the photographer has waived all copyright, so you can basically use them as you please. So, whether you want to use the images for social media, advertising, or wall art, there’s no licensing, limits, or attribution involved.

Their website has a really simple search function, so you just enter a keyword such as fitness, nutrition, or yoga to find related images.

Wellness Retreat Itinerary Templates
Pexels is the website where we found images for our downloadable wellness retreat itineraries.

#2 – Plixs.Com

This site is similar to Pexels as all their images have Creative Commons Zero (CC0) usage rights.

However, they offer a different range of images and also divide them into categories which makes browsing easier. The sports and food sections contain lots of high-quality photos.

You might also like… Fitness Logo Ideas for Health & Wellness Businesses.

#3 – StockSnap.Io

This site also offers photos with the Creative Commons Zero license. They have 200+ images in their fitness category and over 500 tagged under health, so you should find something to meet your needs here.

Fitness Social Media Posts Editable Templates
Looking for images to use on social media? Our ready-made post bundle is the solution!

#4 – Mockuper.Net

This site allows you to create image mock-ups of ebooks, online programs, or fitness apps.

There’s a huge choice of devices (laptops, mobile phones, tablets, etc.) and backgrounds to choose from, most of which are free. Then all you need to do is upload your own screen image to be used in the mockup and download the final image.

Fitness Marketing Course Hero LR
We use Mockuper to create images like this for our online courses.

You might also like… Top Workout Quotes & Captions or Black & White Inspirational Quote Images for Instagram.

#5 – Canva.Com

Canva is our go-to for creating professional social media and blog graphics. As well as a huge range of templates and text overlays, it has an impressive collection of stock photos to choose from.

The majority cost $1 to use, but there are also several hundred free images too. To find them, click ‘create a design’, and then select ‘elements’ on the left hand side. You’ll see a ‘free photos’ option in the top left corner, which you can scroll through for suitable images.

50 Fitness Marketing Templates

#6 – Piktochart.Com

This site is what we use to make infographics like this one on fitness trends. It contains a bank of health and fitness-related line icons, which are perfect for these types of design.

With a free account, you can create unlimited infographics, but they do include a Piktochart watermark at the bottom. So if you want to remove it then you’ll need to upgrade to a paid plan.

You might also like… 130 Yoga Logo Designs for Studios, Teachers & Bloggers.

#7 – CreativeMarket.Com

If you sign up to the Creative Market email list, then you’ll receive 6 free bundles every week. These bundles contain stock photos, icons, patterns, fonts, and templates, all created by professional designers.

Although they aren’t exclusively fitness-themed, we usually receive something that’s relevant 2-3 times per month.

Fitness Social Media Bundle Examples Cool Colours
Fitness posts to suit every brand palette – learn more here.

#8 – WellnessStockShop.Com

If you’re looking for truly beautiful, Insta-worthy photos, then Wellness Stock Shop is the place to go. Their photography has a distinctive style and is head and shoulders above other image sites. It’s perfect for developing a wellness brand that’s inspiring yet professional.

You usually need to be a member to access them but they’re currently offering this healthy bundle for free. If you sign up to their email list then you’ll also receive bonus images every month.

But if you don’t have the time or patience to create your own images, then you might find our social media kits useful. They contain pre-sized image posts to save you time and allow you to focus on the important things in your business…

Fitness Social Media Post Image Bundle

Harness the power of social media to drive leads, boost engagement, and increase customer loyalty. Our Social Media Content Bundles help health and fitness businesses to address their most pressing marketing needs – content, engagement, and lead generation.

  • 400+ fitness-themed social media posts – including inspirational quotes, funny fitness content, interactive engagement ideas, educational posts, and trending awareness days.
  • Editable templates – that make it easy to adapt the designs to suit your brand by changing colors and fonts.
  • Templates & calendars – to help you put your plan on paper and align content with your business objectives (as well as high-profile health and fitness awareness days).
  • 14-day money-back guarantee – with no quibbles or questions.
Social Media Content Bundle – 400+ Fitness Posts

Whether you run a gym club, fitness studio, or personal training business, these ready-made social media posts will save you time and effort.

Free Health Fitness Image Bundle Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.