The fitness market evolves at a rapid pace with new business models, training concepts, and trends emerging constantly. From home fitness and online workouts to big-box gyms and boutique studios, it’s a fragmented market with plenty of niches to tap into…

In this article, we outline the latest fitness market data from our research report including size, growth, segmentation, and analysis.

We’ve spent 15+ years working in the fitness industry with leading gym chains and global equipment manufacturers. We study the market, highlight new trends, and analyze the big players. For the last 5 years, we’ve shared our insights and expertise with the wider industry through our research reports, articles, and custom market research services.

2025 Fitness Industry Market Report Cover

2025 Fitness Industry Report

Global Fitness Market Overview

The fitness market is worth $257.7bn globally and growing at 5.6% each year. That’s $13.7bn more than last year.

Gyms, health clubs, and fitness studios are the biggest segment, worth approximately $102.2 billion. This sector of the market is growing at around 7.5% annually. According to the latest gym and health club revenue statistics, there are 200,000 clubs and over 184 million members worldwide.

Gym Industry 2024 Report Data
The fitness club market has grown consistently since the dip of 2020.

Other key fitness market segments include equipment, trackers, apps, and online training. While they’re smaller than the gym segment, many are growing at a much faster rate (33% annually). For more detailed info on each of these fitness segments, take a look at our dedicated articles…

Fitness Industry Segments

The US Is The Largest Market

The US is the world’s largest fitness market and typically leads the industry in both revenue and trends. The biggest global gym chains are all US-based and tend to establish themselves stateside before expanding into other countries. New fitness trends often start in the US and then filter through to European and Asian markets a few years later.

The US gym market is worth $10.7bn and over 64.2 million Americans belong to at least one health club. Many hold memberships to both ‘traditional’ and ’boutique’ facilities. Visits to health clubs, gyms, and studios have surpassed 6 billion – an average of 94 visits per person.

2025 Fitness Industry Report Sample

Biggest Fitness Club Operators & Franchises

According to publically available revenue data, the biggest fitness club operator is currently 24 Hour Fitness followed by Invited and Konami…

Gym ChainRevenue
24 Hour Fitness$2.7 billion
Invited (formerly ClubCorp)$2.6 billion
Konami$2.4 billion
Anytime Fitness$2.3 billion
Life Time Fitness$2.2 billion
LA Fitness$1.3 billion
Basic Fit$1.1 billion
Planet Fitness$1.1 billion
Pure Gym$723 million
Gold’s Gym$580 million
Equinox$455 million

Biggest fitness club chains globally by revenue

This list includes franchised fitness club brands like Anytime Fitness and Planet Fitness. Although Crunch Fitness isn’t featured, Entrepreneur’s 2024 Franchise List ranks it as the top fitness franchise at #29, ahead of Anytime Fitness (#77) and Orange Theory (#96). Planet Fitness and F45 Training, the top two franchises in 2023, no longer rank in the top 500 in 2024.

Also featuring in the top 500 are The Exercise Coach, Gold’s Gym, Club Pilates, Pure Barre, Burn Boot Camp, CycleBar, and Workout Anytime 24/7. Their rankings reflect the impact of new trends towards fitness on-demand, HIIT, and boutique experiences.

You might also like… our Fitness Industry Insights & Research Hub where you can find all of the latest data and trend info in one place (including Exercise Stats, Wellness Market Data, and Yoga Industry Insights).

The Online Fitness Segment

There’s no doubt that 2020 saw online fitness training go mainstream. Global events accelerated the sector’s growth and helped establish it as a viable option for consumers around the world.

  • Prior to the pandemic, the online fitness market was valued at $6bn.
  • It’s predicted to grow at 33.1% CAGR, hitting $59bn by 2027.
  • North America currently has the greatest market share but Asia Pacific is expected to see the largest growth in the future.

It’s clear from this data that fitness is a growth industry with steady increases in market revenue since 2020. The factors driving demand, such as rising obesity levels, aging populations, and growing consumer interest in health, all look set to continue. So, there’s no doubt that the market will also continue growing – the key to tapping into it will be finding the best segment and audience to focus on.

2025 Fitness Industry Report Contents

Buy Our Complete Market Research Report

This is the most comprehensive and up-to-date health and fitness market report available. Unlike others, you get extended access to the 2025 edition, including any updates that are made as new industry data becomes available. Ideal for business planning, the 90-page report includes;

  • Fitness industry revenue & growth by market segment
  • Gym market size, growth & membership statistics
  • Online, virtual & interactive market developments
  • Financial information for the largest club operators globally
  • Biggest & fastest growing fitness franchises
  • Insights into the boutique fitness studio & personal training segments
  • Latest industry trends & how to capitalise on them
  • Growth markets, segments & audiences including Millennials
  • Data on consumer & commercial fitness equipment segments
  • Outlook & evidence-based predictions for the future of the industry
  • 14-day money-back guarantee, no questions or hassle.

If you’re currently running (or thinking of starting) a fitness business, then it’s important to have a good grasp of the market. Understanding the size of the opportunity, predicted growth, and current trends will help you create an effective business strategy. Our report makes it easy – get instant access now…

2025 Fitness Industry Market Report Cover

2025 Fitness Industry Report

Fitness Report Client Logos


Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions.


Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.