The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Plogging, E-gymming, and circus workouts are proof of just how varied the industry has become.
But if you’re thinking of starting a fitness business, then it’s important to have a good grasp of the market. Understanding the size of the opportunity, predicted growth, and current trends, will help you create a solid business plan. Learning how the big players like Fitness First and Anytime Fitness are performing can give you franchise and competitive insights. Plus, investors and banks are more likely to be supportive, if you can demonstrate that fitness is a growth industry.
In this article, we’ve collated the latest fitness market data and statistics so that you have all of the essential information in one place…
Global Fitness Market
The global health club market is worth approximately $87.2 billion, with 201,000 clubs and over 174 million members worldwide. This is an increase of 20 million members since 2017 which demonstrates strong growth. However, this doesn’t include all of the related industries within fitness, such as equipment, trackers, or supplements.
US Fitness Market Size
The US is the world’s largest health and wellness market, with 38,477 clubs, and an annual growth rate of 3.6%. Industry revenue is growing at a slightly higher rate of 6.1% and is currently estimated at $30 billion.
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Over 55.3 million Americans belonged to at least one health club, many of whom hold memberships to both ‘traditional’ and ’boutique’ facilities. Visits to health clubs, gyms, and studios have surpassed 5 billion. This equates to an average of 90 visits per person.
Although the fitness industry has a reputation for high turnover of members, the average retention rate is 72.4%.
Biggest Club Operators
Gym operators based in the US and Japan dominate the top 10. LA Fitness is now the largest fitness operator in the world, due to its acquisition of Bally Total Fitness, Lifestyle Family, and Vision Quest Sport clubs. However, Fitness First’s market share has plummeted due to their merger with Asia-based Celebrity Fitness and UK site sell-off, meaning they’re no longer a top 10 player. Here are the industry leaders based on revenue…
- LA Fitness – $2.1 billion
- Konami Sports & Fitness – $2.02 billion
- Life Time Fitness – $1.55 billion
- 24 Hour Fitness – $1.44 billion
- Anytime Fitness – $1.45 billion
- Equinox – $1.3 billion
- ClubCorp – $1.19 billion
- Virgin Active – $790m
- Central Sports – $471m
- Planet Fitness – $429m
Top Fitness Franchises
Entrepreneur’s 2019 Franchise List includes five fitness brands in its top 100. Planet Fitness ranks highest at number 7, overtaking Anytime Fitness (#20) for the first time in several years. They’re followed by Orange Theory (#25) and Jazzercise (#94). Also featuring in the top 500 are Crunch, Retro Fitness, Snap, and Pure Barre. Their rankings reflect the impact of new trends towards fitness on-demand, HIIT, and boutique experiences.
Buy Our Complete Fitness Market Report
This is the most comprehensive and up-to-date fitness market report available. Unlike others, you get lifetime access to the 2019 edition, including any updates that are made as new industry data becomes available. Ideal for business planning, the report includes;
- Fitness industry revenue, growth & future predictions
- Number of gyms, members & retention statistics
- Growth markets, segments & audiences including Millennials
- Latest industry trends & how to capitalise on them
- Financial information for the largest club operators globally
- Biggest & fastest growing fitness franchises
- Insights into the boutique, budget & mid-market segments
- Data on fitness product, equipment & wearables markets
- Evidence-based predictions for the future of the industry
Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions.