Using an editable fitness flyer template can save you a lot of time and money. Instead of hiring an expensive graphic designer or spending hours creating your own, you can simply edit a ready-made file. If you don’t have a background in marketing or design, then here’s a quick guide…

In this article – we walk you through the basics of fitness flyer design and provide some editable templates you can download.

As a specialist fitness marketing agency with 15+ years of industry experience, we’ve designed fitness flyers, leaflets, and posters for numerous clients. We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses, so our marketing approaches are tried and tested. You can be confident that the tips, ideas, and approaches we share in this article are proven to work in the real world.

50 Fitness Marketing Templates

Benefits Of Using Fitness Flyers

So, why use flyers in your fitness marketing? Well, they can be surprisingly effective if you take the right approach. They’re more than just ink on paper – a well-crafted flyer can be your voice that stands out in a crowded fitness market.

Some people think they’re an outdated marketing method, that get thrown away more often than read. Because of the print costs involved, it might seem like a gamble. Will they generate a decent return on investment?

But if you’re smart about your design and messaging, then flyers can be an excellent way to promote your services. In a world inundated with digital noise, a strategically designed flyer is a physical reminder of your brand or offer. It’s a tangible advert that people can touch and feel, which makes it harder to ignore than other types of ad.

Here are a few ways that gyms and personal trainers use fitness flyers in their marketing…

  • Grand opening announcements
  • Raising awareness about upcoming gym events
  • Promoting fitness boot camps, dance classes, CrossFit, or Zumba sessions
  • Encouraging participation in fitness challenges
  • Special offer flyers advertising gym promotions, discounts, or seasonal offers
  • Guerilla marketing on the street and at shopping malls
  • Placed in local businesses like health food cafes and smoothie bars
  • Inserted into event goodie bags
  • As cheaper alternatives to gym and fitness brochures or pamphlets
  • Displayed as posters in reception areas and changing rooms

Whether you’re unveiling a new class, running a special promotion, or hosting a fitness fiesta, there’s a flyer type for every occasion. Class promotion flyers, special offer flyers, and event flyers each serve a unique purpose in your fitness marketing strategy. So, a solid gym flyer template can be used for a huge variety of marketing purposes.

If you’d like to download our ready-made designs, then check out our Fitness Marketing Templates Bundle

Fitness Marketing Templates Hero
Get ready-made fitness flyer templates as part of our Fitness Marketing Bundle along with 50 other downloads.

Gym & Personal Trainer Flyer Ideas

So what makes an effective personal training or gym flyer? What does it need to include specifically? Well, there are a few basic rules of fitness flyer design that you need to follow…

  • Size – fitness flyers are usually US letter or A5 size
  • Layout – ensure you have clear sections and that the eye flows naturally from one to the next
  • Headline – make it bold and compelling
  • Sub-title – provide extra information that’s persuasive by emphasising the benefits
  • Image – use inspiring imagery that’ll catch people’s attention
  • Colours – match them to your brand but don’t use too many
  • Call to action – make it clear what people should do next and include contact info

Now let’s look at some gym flyer examples so you can see how to apply these principles…

Fitness Flyer Templates

These gym flyer samples all use strong imagery, distinct layouts, and have a clear call to action. They feature one main colour (red, blue, or yellow) with more neutral colours (white, grey, and black). This helps to keep the designs easy-to-read so that potential clients will understand them at a glance.

If you just want to create a basic fitness flyer template in Microsoft Word, then you can adjust the fonts, colours, and alignment as needed. However, it’s almost impossible to design something that looks professional – Word was designed to manipulate text, not graphics. So, we’d recommend using PowerPoint, Google Slides, or Adobe InDesign for a more professional result.

Fitness Marketing Fundamentals [Online Course]

Downloadable Fitness Flyer Templates

To save you time and make life easier, we created nine gym flyer design templates. You can edit the colours and images to match your branding. You can also adapt the text to say whatever you want.

The key benefits of using flyer templates for fitness businesses are time efficiency, consistency, and customisation…

  • Time Efficiency – Templates streamline the design process, saving time.
  • Consistency – They ensure a cohesive and professional look across all promotional materials.
  • Customisation – Editable templates offer flexibility for personalizing according to specific needs.
50 Fitness Marketing Templates

The files are created using Microsoft PowerPoint so you don’t need fancy design software to edit them. Just use the free online apps if you don’t have it on your computer. Whether you’re a gym owner, fitness manager, or personal trainer, you’ll find them ideal for your needs.

And because the designs are single-sided, then could also be used as a gym or fitness poster template. However, if you’re used them as flyers then we’d recommend printing them double-sided to maximise the effect.

They’re available as part of our Fitness Marketing Template Bundle which also includes strategic planning documents, email templates, sales scripts and more. Download all 50+ templates

Fitness Flyer Templates Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.