Fitness Flyer Design Ideas & Templates For Gyms & Trainers

Using an editable fitness flyer template and proven designs can save you a lot of time and money. Instead of hiring an expensive graphic designer or spending hours creating your own, you can simply edit a ready-made file. You’ll get a professional finish that drives better marketing results for your gym, studio, or personal training business…

In this article, we walk you through the fundamentals of designing an effective fitness flyer and provide editable templates that’ll save you time.

As a specialist fitness marketing agency with 15+ years of industry experience, we’ve designed fitness flyers, leaflets, and posters for numerous clients (so these tips are tried and tested).

• Why use flyers
• What makes an effective flyer design
• Ready-made flyer templates

Benefits Of Using Marketing Flyers

So, why use flyers in your fitness marketing? Well, they can be surprisingly effective if you take the right approach. They’re more than just ink on paper – a well-crafted flyer can be your voice that stands out in a crowded fitness market.

Some people think they’re an outdated marketing method, that get thrown away more often than read. Because of the print costs involved, it might seem like a gamble. Will they generate a decent return on investment?

But if you’re smart about your design and messaging, then flyers can be an excellent way to promote your services. In a world inundated with digital noise, a strategically designed flyer is a physical reminder of your brand or offer. It’s a tangible advert that people can touch and feel, which makes it harder to ignore than other types of fitness advertising.

Here are a few ways that gyms and personal trainers use fitness flyers in their marketing…

• Grand opening announcements
• Raising awareness about upcoming gym events
• Promoting fitness boot camps, dance classes, CrossFit, or Zumba sessions
• Encouraging participation in fitness challenges
• Special offer flyers advertising gym promotions, discounts, or seasonal offers
• Guerilla marketing on the street and at shopping malls
• Placed in local businesses like health food cafes and smoothie bars
• Inserted into event goodie bags
• As cheaper alternatives to gym and fitness brochures or pamphlets
• Displayed as posters in reception areas and changing rooms

Whether you’re unveiling a new class, running a special promotion, or hosting a fitness bootcamp, there’s a flyer type for every occasion. Class promotion flyers, special offer flyers, and event flyers each serve a unique purpose in your fitness marketing strategy. So, a solid flyer template can be used for a huge variety of marketing purposes.

Design Tips For Eye-Catching Flyers

So what makes an eye-catching and effective flyer? What does it need to include specifically? Well, there are a few basic rules of fitness flyer design that you need to follow…

• Size – fitness flyers are usually US letter or A5 size
• Layout – ensure you have clear sections and that the eye flows naturally from one to the next
• Headline – make it bold and compelling
• Sub-title – provide extra information that’s persuasive by emphasising the benefits
• Image – use inspiring imagery that’ll catch people’s attention
• Colours – match them to your brand but don’t use too many
• Call to action – make it clear what people should do next and include contact info

Here are some fitness and gym flyer examples that apply these principles…

These samples all use strong imagery, distinct layouts, and have a clear call to action. They feature one main colour (red, blue, or yellow) or more neutral colours (white, grey, and black). This helps to keep the designs easy to read so that potential clients will understand them at a glance.

If you just want to create a basic fitness flyer template in Microsoft Word, then you can adjust the fonts, colours, and alignment as needed. However, it’s almost impossible to design something that looks professional – Word was designed to manipulate text, not graphics. So, we’d recommend using Canva, PowerPoint, Google Slides, or Adobe InDesign for a more professional result.

Ready-Made Fitness Flyer Templates

To save you time and make life easier, we created editable fitness flyer templates that you can use to promote your business. You can easily change the colors, fonts, and images to match your branding. You can also adapt the text to include whatever marketing messages you want.

The files are created using Canva so you don’t need fancy design software to edit them, just a free account. Whether you’re a gym owner, fitness manager, or personal trainer, you’ll find them ideal for your needs.

These templates feature professional photography of people doing strength training, plyometrics, and stretching. They’re ideal for promoting personal training, free weight workouts, yoga classes, Pilates, and protein supplements.

As the designs are single-sided, they can also be used as fitness posters for your gym or fitness studio. You could even use these as a basis for your personal training bio to display on the club noticeboard (although our marketing kit includes templates specifically for this too). However, if you’re using them as flyers, then we’d recommend printing them double-sided to maximise the effect.

The key benefits of using flyer templates for fitness businesses are time efficiency, consistency, and customisation…

• Time Efficiency – Templates streamline the design process, saving time.
• Consistency – They ensure a cohesive and professional look across all promotional materials.
• Customisation – Editable templates offer flexibility for personalizing according to specific needs.

They’re available in our Fitness Marketing Kit, which also includes social media posts, lead generation resources, promo calendars, and more…

Get more leads, sign-ups, and revenue for your gym, studio, or coaching business by using professional marketing templates.

You’ll get 40+ time-saving templates, done-for-you marketing materials, checklists, cheat sheets, planners, trackers, and other practical resources covering…

These are the same resources we use with our own clients. Learn more here.