Looking for a personal training poster to advertise and promote your services? Whether you’re after editable templates that you can adapt or tips for designing one from scratch, we’ve got you covered.

In this article – we share downloadable personal training poster templates along with practical design tips for designing your own promo materials.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped personal trainers and PT studios to successfully promote their businesses, so our marketing strategies are tried and tested.

50 Fitness Marketing Templates

Why use posters to advertise PT?

Poster advertising is an effective way to promote personal training throughout the gym. In the age of digital marketing, they might seem like an out-dated promotional method. But if you work in a fitness studio, gym, or health club, then they’re still an effective way for PTs to generate leads

Personal training advertising posters can be used to…

  • Promote your personal training services
  • Announce the launch of a new product or service offering
  • Target specific audiences
  • Raise awareness of niche training programmes
  • Advertise events such as fitness and nutrition workshops or instructor courses

They’re a tried and tested promotional approach that still work well in fitness facilities. If you’re advertising your fitness business through local partners, like juice bars or health food shops, then promo flyers and posters are a no-brainer. 

Promotional posters are also a relatively low cost marketing method. You can often print flyers and posters yourself so the only cost is your time in creating them. And if you use our ready-made templates, then you don’t even need to do that!

Personal training poster templates

Ready-made templates enable you to promote your personal training business using professional designs. They save you time and effort, since the content is done for you.

All you need to do is add your details and change the colours to match your branding!

Fitness Poster Templates
You can download these personal training poster templates as part of our Fitness Marketing Bundle.

Our personal training poster templates have been designed by a fitness marketing specialist with lots of experience creating promotional materials. You can download them as part of our fitness marketing bundle which includes 50+ templates, cheat sheets, and done-for-you examples…

50 Fitness Marketing Templates

How to design your own posters

It’s also perfectly feasible to design your own poster for free. We’d recommend using PowerPoint rather than Microsoft Word since it’s much easier to create visuals. It features the same familiar buttons for changing fonts, colours, etc. but produces much better results.

Canva is also a great online tool for creating posters and other promotional materials. It’s free to use although you’ll sometimes need to pay for any photos you include in your design.

Their designs are super-slick and professional, but it’s not as easy-to-use as Microsoft Office (which more people are familiar with) in our opinion. 

Whatever software you decide to use, there are some principles to bear in mind when designing your poster…

  1. Bold headline – this is the first thing people will notice so it needs to catch their attention and encourage them to read more.
  2. Clear order of information – the headline should flow to a sub-title, followed by more detailed info and next steps.
  3. Use big fonts – so it’s easy to read from a distance.
  4. Colours and images – should be bright and eye-catching so the poster stands out.
  5. Call to action – make it clear what people should do next, whether that’s enquiring at reception, messaging you on Whatsapp or visiting your website.

By following these design tips, you’ll ensure your PT poster, flyer, or leaflet is as effective as possible.

Where to place gym posters

Where you place promotional posters also has a big impact on how well they perform. Displaying them in the optimal location will ensure they’re seen and absorbed by as many people as possible.

Here are some of the most effective locations to place personal training posters…

  • External windows of your fitness facility – where passers by will notice them.
  • On the reception desk – people will see them while waiting to sign in or be served.
  • Changing room lockers & toilet doors – where you’ll have a captive audience.
  • Anywhere else that people naturally pause or linger – such as above the water cooler or next to a seating area.
Personal Training Poster Placement

Posters usually work best when they’re switched up regularly. Once people have seen them repeatedly, they stop noticing them and the adverts fade into the background. This is when they become less effective, so change your posters every few weeks to achieve the maximum impact.

Fitness Marketing Templates & Training

We offer done-for-you marketing templates along with training courses to help you promote your PT business

Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.

50 Fitness Marketing Templates

Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more leads and revenue. You’ll get 50+ templates covering marketing strategy, social media, content marketing, and promotion.

Or you can learn the best ways to market and promote your personal training business with our online course. Fitness Marketing Fundamentals is an 8-module online video course that walks you through the essentials for advertising, social media, content marketing, and more…

Fitness Marketing Fundamentals [Online Course]
Fitness Advert Poster Templates Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.