Looking for a personal training poster to advertise and promote your services? Whether you’re after editable templates that you can adapt or tips for designing one from scratch, we’ve got you covered.


In this article – we share downloadable personal training poster templates along with practical design tips for designing your own promo materials.


Why use posters?

In the age of digital marketing, posters might seem like an out-dated promotional method. But if you work in a gym or health club, then they’re still an effective way to generate leads


Posters can be used to…


  • Promote your personal training services
  • Announce the launch of a new product or service offering
  • Target specific audiences
  • Raise awareness of niche training programmes
  • Advertise events such as fitness and nutrition workshops or instructor courses


They’re a tried and tested promotional approach that still work well in fitness facilities. If you’re advertising your fitness business through local partners, like juice bars or health food shops, then promo flyers and posters are a no-brainer.  


Personal training poster templates

Templates enable you to promote your personal training business using professional designs. They save you time and effort, since the content is done for you. All you need to do is add your details and change the colours to match your branding.

Fitness Poster Templates

Our posters have been designed by a fitness marketing specialist with lots of experience creating promotional materials. You can download them as part of our fitness business bundle


How to design your own posters

It’s also perfectly feasible to design your own poster for free. We’d recommend using PowerPoint rather than Microsoft Word since it’s much easier to create visuals. It features the same familiar buttons for changing fonts, colours, etc. but produces much better results.


Canva is also a great online tool for creating posters and other promotional materials. It’s free to use although you’ll sometimes need to pay for any photos you include in your design. Their designs are super-slick and professional, but it’s not as easy-to-use as Microsoft Office (which more people are familiar with) in our opinion. 


Whatever software you decide to use, there are some principles to bear in mind when designing your poster…


  1. Bold headline – this is the first thing people will notice so it needs to catch their attention and encourage them to read more.
  2. Clear order of information – the headline should flow to a sub-title, followed by more detailed info and next steps.
  3. Use big fonts – so it’s easy to read from a distance.
  4. Colours and images – should be bright and eye-catching so the poster stands out.
  5. Call to action – make it clear what people should do next, whether that’s enquiring at reception, messaging you on Whatsapp or visiting your website.


By following these design tips, you’ll ensure your poster is as effective as possible.


Where to place posters

Here are some of the most effective locations to place personal training posters…


  • External windows of your fitness facility – where passers by will notice them
  • On the reception desk – people will see them while waiting to sign in or be served
  • Changing room lockers & toilet doors – where you’ll have a captive audience 
  • Anywhere else that people naturally pause or linger – such as above the water cooler or next to a seating area


Personal Training Poster Placement


Posters usually work best when they’re switched up regularly. Once people have seen them repeatedly, they stop noticing them and the adverts fade into the background. This is when they become less effective, so change your posters every few weeks to achieve the maximum impact.


Fitness Business Templates

Take the time, hassle, and guesswork out of sales and marketing…


Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.



Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue. You’ll get 40+ templates covering sales, marketing, and business start-up resources.


Personal Training Poster Downloadable Templates Pinterest