Looking for a personal training poster to advertise and promote your services? Whether you’re after editable templates that you can adapt or tips for designing one from scratch, we’ve got you covered.
In this article – we share downloadable personal training poster templates along with practical design tips for designing your own promo materials.
- Benefits of poster advertising
- Downloadable poster templates
- How to design your own
- Where to place them for max effect
- Fitness marketing templates
We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped personal trainers and PT studios to successfully promote their businesses, so our marketing strategies are tried and tested.
Why use posters to advertise PT?
Poster advertising is an effective way to promote personal training throughout the gym. In the age of digital marketing, they might seem like an outdated promotional method. But if you work in a fitness studio, gym, or health club, then they’re still an effective way for PTs to generate leads.
Personal training advertising posters can be used to…
- Promote your personal training services
- Announce the launch of a new product or service offering
- Target specific audiences
- Raise awareness of niche training programmes
- Advertise events such as fitness and nutrition workshops or instructor courses
They’re a tried and tested promotional approach that still works well in fitness facilities. If you’re advertising your fitness business through local partners, like juice bars or health food shops, then promo flyers and posters are a no-brainer. They’re great alternatives to putting up your PT bio or CV on a noticeboard since they’re often more eye-catching.
Promotional posters are also a relatively low cost marketing method. You can often print flyers and posters yourself so the only cost is your time in creating them. And if you use our ready-made templates, then you don’t even need to do that!
Personal training poster templates
Ready-made templates enable you to promote your personal training business using professional designs. They save you time and effort, since the content is done for you.
All you need to do is add your details and change the colours to match your branding!
Our personal training poster templates have been designed by a fitness marketing specialist with lots of experience creating promotional materials. You can download them as part of our fitness marketing roadmap which includes 120+ videos, templates, cheat sheets, and done-for-you examples…
Fitness Marketing & Lead Generation Roadmap
Your All-in-One Toolkit to Attract, Engage & Convert More Clients
How to design your own posters
It’s also perfectly feasible to design your own poster for free. We’d recommend using PowerPoint rather than Microsoft Word since it’s much easier to create visuals. It features the same familiar buttons for changing fonts, colours, etc. but produces much better results.
Canva is also a great online tool for creating posters and other promotional materials. It’s free to use although you’ll sometimes need to pay for any photos you include in your design.
Their designs are super-slick and professional, but it’s not as easy-to-use as Microsoft Office (which more people are familiar with) in our opinion.
Whatever software you decide to use, there are some principles to bear in mind when designing your poster…
- Bold headline – this is the first thing people will notice so it needs to catch their attention and encourage them to read more.
- Clear order of information – the headline should flow to a sub-title, followed by more detailed info and next steps.
- Use big fonts – so it’s easy to read from a distance.
- Colours and images – should be bright and eye-catching so the poster stands out.
- Call to action – make it clear what people should do next, whether that’s enquiring at reception, messaging you on Whatsapp or visiting your website.
By following these design tips, you’ll ensure your PT poster, flyer, or leaflet is as effective as possible.
Where to place gym posters
Where you place promotional posters also has a big impact on how well they perform. Displaying them in the optimal location will ensure they’re seen and absorbed by as many people as possible.
Here are some of the most effective locations to place personal training posters…
- External windows of your fitness facility – where passers by will notice them.
- On the reception desk – people will see them while waiting to sign in or be served.
- Changing room lockers & toilet doors – where you’ll have a captive audience.
- Anywhere else that people naturally pause or linger – such as above the water cooler or next to a seating area.
Posters usually work best when they’re switched up regularly. Once people have seen them repeatedly, they stop noticing them and the adverts fade into the background. This is when they become less effective, so change your posters every few weeks to achieve the maximum impact.
Fitness Marketing & Lead Generation Roadmap
Your All-in-One Toolkit to Attract, Engage & Convert More Clients
Get The Fitness Marketing Roadmap
Your All-in-One Toolkit to Attract, Engage, and Convert More Clients – Tailored Specifically for Fitness Businesses Like Yours!
The Fitness Marketing & Lead Generation Roadmap is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with video workshops, marketing templates, step-by-step guides, cheat sheets, and more. We cover:
- Fitness Marketing Strategy: Build a solid foundation and plan for success.
- Lead Generation: Attract more clients with effective tactics.
- Social Media: Boost your online presence and engagement.
- Email Marketing: Nurture leads and convert them into loyal customers.
- Advertising & Promotion: Get your message out there efficiently.
- Content Marketing: Create compelling content that resonates with your audience.
