Preparing a gym business plan can be a daunting task. Whether you’re starting a health club, boutique fitness studio, or personal training business, this is the part that many people find overwhelming. But with the right guidance and templates, it can actually be quite easy to create a killer business plan that impresses banks and investors.

► In this article, we share the 7 key elements that every gym business plan should include, along with samples, PDF templates, and a free cheat sheet.

7 Essential Elements of a Gym Business Plan

Starting up a new venture can be a daunting task but our 7-step process takes the hassle out of the planning part. It guides you through the exact stages of preparing an awesome plan to help secure gym funding. Following a proven template can help you access government grants for fitness centers or gym equipment loans.

Downloadable Templates – We also offer a gym business planning kit that’ll walk you through every step of the process. It also includes a pitch deck presentation, gym business plan samples, and a workbook to guide you through the process. Learn more here.

1. Executive Summary

Get straight to the point – why should they invest in your business? Include your mission, key financials, and USPs. Although it goes at the beginning of your plan, you should do this section last.

2. Industry & Local Market Analysis

Demonstrate potential – show that the industry is growing and there’ll be strong demand for your products or services. Include research statistics, competitor info, and relevant government initiatives.

3. Company Overview

Summarise the company – objectives, location, ownership, legal status, team structure, and operations.

4. Products & Services

The fun part – detail the names, descriptions, and prices of the products or services you plan to sell. This could be memberships, class passes, PT sessions, workshops, smoothies, merchandise etc.

5. Sales & Marketing Strategy

How you’ll attract customers – explain your brand positioning, and list all of the activities you’ll do to generate pre-opening sales, attract competitor customers, and promote your business once fully open.

6. Financial Information

Spreadsheets are your friend – potential investors aren’t just interested in your figures, but how you arrived at those figures, so show your calculations! Include breakdowns of profit & loss, cash-flow, breakeven figures, and the capital expenditure needed for start-up. Project 12, 36, and 60 months ahead.

7. Implementation Plan

How you’ll make it happen – provide a step-by-step list of actions you’ll take, including milestone dates.

Why Business Planning Matters

Preparing a comprehensive gym business plan is hugely important. You’ll use it to secure a bank loan or investor funding so then there’s a lot riding on this one document. It’s not just about putting ideas to paper – a fitness business plan needs to be well-structured and involves extensive research. But it’s well-worth the effort as it sets you up for long-term success in the future.

“Business plans double your chance of success.”

Creating a gym business plan may seem like an annoying admin chore, but it’s crucial to the success of your business. In fact, research shows that people who complete business plans are nearly twice as likely to successfully grow their businesses, or obtain capital. This is because they help you transform your gym business ideas into a reality and ensure you’re profitable from the start.

Gym Business Plan Template Kit

PRE-ORDER NOW @ 75% DISCOUNT. Early-bird price ($99 instead of $399) expires midnight 30th April 2019 & kit launches 27th May 2019.

Do you want to run your own health club business or boutique fitness studio? Most new start-ups have a wealth of innovative gym business ideas but get stuck when it comes to planning. They’re unsure what to include, where to find the info, and how to make it look professional. Securing fitness industry loans, government grants, or investor funding will require on a strong business plan, so it’s crucial to get it right.

If you don’t have a background in business, then preparing a business plan can be daunting. How much does it cost to open a fitness studio or gym franchise? Is opening a gym profitable long-term? What will it take to convince angel investors for gyms to partner with you? Agencies and consultants will charge thousands of dollars to research and prepare a plan for you. So, we designed this kit to help you create one yourself and make the entire process super-simple…

This is the most comprehensive and up-to-date gym business planning kit available. Unlike other plans and templates, you get lifetime access to the 2019 edition, including any updates that are made as new industry data becomes available or marketing channels become popular. Ideal for fitness start-ups, the kit includes;

  • Gym business planning workbook – a step-by-step guide to preparing a killer business plan, including what you should cover, where to find the info, and how to present it persuasively
  • Comprehensive gym business plan template – to help you structure your content and present it professionally (includes fitness industry data and marketing plans to demonstrate viability and
  • Successful fitness business plan sample – so you have a proven example to refer to when creating your own plan.
  • Professional pitch deck presentation – a conconse gym business plan PPT file that you can edit and adapt with your own business info, then use at investor meetings.

The kit will cover all of the essential elements of a thorough business plan, including…

  • Company Description
  • Management Summary
  • Industry Background
  • Competitive Analysis
  • Market Analysis
  • Marketing Plan
  • Financial Plan
  • Operations Plan
  • Executive Summary

You will need to answer the questions and fill in the gaps to prepare your own plan but this kit takes care of most of the heavy-lifting. It includes industry data on revenue, growth, and future predictions for the traditional health club and boutique studio sectors. Using this kit will help you create a business plan that excites even the most cautious investor and makes them scramble to invest in your startup.

45-Day Money-Back Guarantee

Pre-order this kit risk free, if you aren’t happy with the final release then you’ll be able to get a refund – no questions, no hassle.

Pre-order it at a 75% discount for $99.

Gym Marketing Plan PDF Template

Gym Business Plan PDF Downloads

We’ve also collated a few of our favourite gym business plan templates below. If you don’t want to purchase a ready-made kit, then these will give you some ideas and inspiration for writing your own.

  • Ibis World produced this thorough 60-page sample, which is a great source of financial projections.
  • Launceston City Council created this aquatic center and health club business plan.
  • Dragon Fitness Training produced this interesting personal trainer business plan as an academic exercise.
  • Catalyst Fitness created this CrossFit business plan with detailed risk assessment.
  • The Yoga Lunch Box offers a comprehensive yet easy-to-read yoga business template.
  • Fitness Texter has a nice little guide that includes helpful questions to ask yourself.

Creating fitness business plan is totally worth the extra time and effort. It’ll be the blueprint for your business for the next 3-5 years, as well as helping to secure bank loans or investor funding. Putting some thought into exactly how you’ll promote your services and manage cash flow, will ensure you’re prepared for life as a business owner.

Free Cheat Sheet Download

We’ve found that the best way to approach large-scale business planning is to work on it in small chunks. Trying to get the whole document done in one go is the quickest route to overwhelm. Instead, we recommend working on just one section each day. This will enable you to complete the whole thing within a week, without stressing out.

To simplify the process, we created a cheat sheet for preparing your business plan. It walks you through 7 simple sections that’ll result in a killer document, without the stress. You can download it here…