International health and fitness days can be a fantastic marketing tool for your business. They usually receive global media coverage which you can leverage in your gym, fitness studio, or with coaching clients. In this article, we share a list of upcoming health and fitness awareness days for 2026 plus Read more
Finding free fitness images and stock photos isn’t easy – especially if you want high-quality ones. Most free photos are generic or cheesy. But having worked in marketing for 15+ years, we’ve discovered a few websites that offer really great images with zero fees… In this article, we reveal where Read more
Content marketing is a well-established strategy for fitness businesses – 89% of B2B, and 86% of B2C organizations use it. But not all types of content produce leads, sales, and strong business results, so the right approach is crucial… In this article, we outline how to use content marketing to Read more
Knowing how to set up and run an online fitness class is a valuable skill. Delivering workouts virtually or through a live stream enables you to reach a bigger audience and earn more income. Doing it as an online business can give you freedom over your time and allow you Read more
Coming up with fun fitness challenge ideas is a great way to engage gym members, training clients, and groups of friends. Challenges help to motivate and inspire people, increase retention, and create a sense of community. In the online world, they can increase followers, email subscribers, and the overall size of Read more
Are you using proven gym membership retention strategies to keep your health club clients loyal? Retaining your existing customers is much more cost-effective than trying to attract new ones, so it pays to keep them engaged. In this article, we share 21 powerful gym retention strategies that’ll keep your customers Read more
Starting an online fitness business can be lucrative, exciting, and a bit daunting too. Whether you’re a gym owner, personal trainer, or have a cool product idea, online channels open up new, high-growth opportunities. But where do you start if you want to turn an idea into a reality? In Read more
Coming up with creative fitness video ideas isn’t always easy. Workout videos are the go-to choice for most gyms, personal trainers, and health bloggers. But adding some variety to your content can engage more people and help to grow your audience. In this article – we share 10 health and Read more
