Have you ever considered selling fitness programs or workout plans online? It can be a fantastic way for gyms, personal trainers, and fitness coaches to earn extra income, or even build a full-time business. But how does it actually work and where should you start?


In this article – our guest author outlines four key factors to consider when selling workout plans, that will help you maximise success and revenue.

One of the important challenges faced by many personal trainers and fitness professionals is how to scale their business.
In-person sessions are a great source of income, but this time-for-money method of earning is always limited by time. There are only so many hours in a day and wouldn’t it be nice to earn money even when you’re not on the gym floor?
Selling workout plans online provides a scalable means of generating income as a personal trainer. Providing an income stream that can complement 1-1 or group training sessions. Here we detail four key factors to consider when creating and selling your workout plans…

1. Target Audience

Before writing a plan, it’s important to first consider two key points:

  • What’s the goal of the plan?
  • Who’s the target audience?

Often the best-selling workout plans target a very niche audience with a very specific goal, such as improving performance in a specific sport or achieving a designated goal. The more niche and specific your plan is, the easier it becomes to differentiate your plan from other competitors and generate more sales.
The niche you choose should be one that you already have a lot of experience training people in. Perhaps you’re already training individuals for these goals in 1-1 or group sessions, so have a wealth of knowledge to use when creating quality programming for these goals.
The focus should always be on creating a quality workout plan packed with knowledge and value as opposed to chasing a large target audience.

Fitness Business Templates


2. Format

The format of your workout plans comes down to personal preference. Typically either an eBook or spreadsheet format are preferred.
Here are some advantages of either option to help you decide…


  • Easy to present your workout plans in a quality design and layout.
  • Can incorporate images to aid in the visual design including exercise images or infographics.
  • Better for plans consisting of large text sections e.g. overview or nutritional guidance.
  • User-friendly when viewed on a mobile device.



  • Can utilise formulas to incorporate automatically calculated progressions based on previously inputted workout analytics.
  • Easier to display large volumes of exercises and rep/distance variations.
  • Can use separate ‘sheets’ to structure the plan into individual training blocks.
  • Allows users to track their workout analytics and progress within the plan (although some do prefer an old fashion log book!)

If you’re torn between the two, consider using an eBook format to present all the plans information and programming, followed by a spreadsheet for individuals to use when tracking their progress.

3. Content

The most important part of a workout plan is of course it’s programming. Ultimately this is what individuals are buying the plan for, but that doesn’t mean a quality plan shouldn’t include other sections.
Adding additional content and information to your workout plans is how you build in extra value to your plans and set them apart from other alternatives. Some examples of adding more value include adding sections on nutritional guidance, progress tracking, or an FAQ section.
There are no set rules or format a plan should follow, but it should be clear, well structured and easy to follow. It’s important to remember that individuals will be following your plan unaided, so every part of your plan needs to be crystal clear.
It’s well worth trialing your plan with close friends or family first to check someone unfamiliar with the programming can follow it without assistance. It will benefit you massively when it comes to your reviews & customer satisfaction.
Whilst there are no set rules, the following format is a good benchmark to guide the structure and content of your workout plan.

  1. Cover page
  2. Introduction and about the author
  3. Program overview
  4. Tips or key points
  5. Nutritional guidance
  6. Programming split
  7. Optional training block pages (should the program follow distant phases)

If you don’t have a template already, check out this free workout plan template.

4. Delivery

Once you’ve written and perfected your plan, it’s time to attract your target audience and sell it. There are a few ways to go about marketing and selling your plan.


An option that is commonly overlooked but can be effective – utilising your existing network of clients or individuals you interact with on the gym floor.
Talking to someone face to face is very personable and allows you to fully explain the benefits your workout plan can offer and be on hand to answer any questions or address reservations. If you have a business card, it may be worth highlighting that you offer programming as well as 1-1 or group PT.


Creating a website is another option which allows you to reach a wider audience and start to create a more passive income stream. It allows individuals to find and purchase your plans without any direct contact with you.
A website really starts to add value when you have a selection of plans to display allowing you to attract a wider range of individuals.
Before jumping in, it’s important to appreciate and weigh up the cost and time required to create and maintain a website to make sure it’s going to be an effective use of your time and money. Careful consideration should also be given to marketing methods to drive traffic to your site. Possible routes involve social media, blogging, guest posting, or podcasting.

Use an existing platform

A more attractive route can be selling your plans through an existing platform, such as Workout Depot. Workout Depot provides a complete solution for fitness professionals to sell their workout plans online.
Selling your workout plans is as easy as creating an account, as opposed to the time and cost required to create a website from scratch. With the added benefit of no monthly subscription or sign-up fees, utilizing an existing platform like Workout Depot provides a cost-effective option for PTs to sell their workout plans online. This allows you to reach a larger audience online quickly and affordability to create an additional income stream.


Fitness Business Templates

Take a look at our Fitness Business Bundle for ready-made sales templates. They take the time, hassle, and guesswork out of marketing and promotions…


Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.


Whether you run a gym club, fitness studio, or personal training business, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue. You’ll get 40+ templates covering sales, marketing, and business start-up resources.

Fitness Business Templates

How To Create Sell Fitness Programs Successfully