Wondering how to make money in the fitness industry? It may have a reputation for low pay and meager profit margins, but there are actually loads of creative ways to generate income or boost existing revenue. Whether you’re a fitness instructor, business owner, or online start-up, you’ll find ideas here to help.

In this article – we share 50 proven ways to make money in the fitness industry, whether you’re just getting started or want to diversify existing revenue streams.

Exploring a variety of different ideas can boost your income and reduce the risk that comes with relying on just one revenue source. This is a great way to protect yourself from unpredictable events like recessions.

It can also make your fitness business more profitable. You might just discover an idea that compliments your existing setup and adds an additional source of revenue (without costing more in overheads). 

With many industry roles offering low pay, these ideas can also help increase your fitness salary. They can provide supplementary income to take your pay beyond the $32,000 average for most fitness trainers.

Fitness Marketing Ebook Tablet

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

Money-Making Approaches

Before we dive into the individual ideas, it’s worth spending a moment on the overall concepts. Broadly speaking there are two approaches to business in any industry and fitness is no different…

  • B2C – Short for ‘business to consumer’, this is where you sell your offering to the individual people who will be using your wares e.g. Peloton, GymShark, Runkeeper.
  • B2B – Also known as ‘business to business’ where you sell to other businesses operating in the fitness industry e.g. Matrix, IHRSA, MindBody.

Selling to these two audiences usually requires differing approaches, so it’s worth starting with just one to begin with. It’s also worth thinking about what it is that you want to sell in order to make money.

  • Productsfitness equipment, gym membership software, workout clothing, digital templates, etc.
  • Services – personal training, equipment maintenance, online coaching, consulting, etc.

Not everything will fit neatly into these categories and blending the two (for example, through productised services) is a great way to create new opportunities. But we think it’s useful to start with these concepts as a way to generate money-making ideas.  

Fitness Marketing Roadmap Hero

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

Ways to Make Money in the Fitness Industry

Here’s a quick rundown of 50 proven ideas for making money in fitness, both online and offline…

  1. One-to-one coaching in person or online
  2. Leading a running club
  3. Organising fitness holidays or retreats
  4. Inventing fitness equipment and selling patents
  5. Small group personal training
  6. Developing fitness apps
  7. Selling fitness supplements
  8. Franchising your club or class concept
  9. Health and fitness blogging
  10. Leading awesome group exercise classes
  11. Designing workout gear
  12. Creating fitness subscription boxes
  13. Selling fitness equipment to gyms or consumers
  14. Running online fitness courses
  15. Reselling fitness watches and trackers
  16. Earning commission as a fitness affiliate
  17. Selling gym memberships
  18. Delivering health food
  19. Becoming a fitness influencer
  20. Launching an e-commerce store
  21. Book-keeping for fitness pros
  22. Hosting an online membership community
  23. Running fitness seminars or workshops
  24. Selling juices or smoothies
  25. Fitness business coaching
  26. Designing stylish workout posters
  27. Online meal plans
  28. Fitness and workout planners or food diaries
  29. Fitness equipment maintenance and servicing
  30. Crafting unique gifts for fitness fans
  31. Selling digital ebooks
  32. Creating a range of waterbottles or gym towels
  33. Fitness product arbitrage through Amazon FBA 
  34. Reselling vintage gym gear from second-hand shops and eBay
  35. Creating healthy recipe books
  36. Becoming a master trainer
  37. Officiating sports events
  38. Selling gym membership software
  39. Tutoring in biology
  40. Fitness modelling
  41. Freelance writing fitness articles
  42. Getting paid to speak at fitness expos and conventions
  43. Creating sponsored content
  44. Selling fitness photography
  45. Reselling used fitness equipment
  46. Creating workout music and playlists
  47. Combining two sports into one new class (e.g. surf yoga)
  48. Managing social media for fitness brands
  49. Selling lockers to gym studios
  50. Creating a health and fitness podcast with advertising slots

So, now you have a comprehensive list of creative ways to make money in the fitness industry. Whatever your experience and interests, there are bound to be a few ideas to inspire your own.

Fitness Marketing Ebook Tablet

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

Ways To Increase Fitness Revenue

If you’re looking for ways to increase your income rather than new revenue streams, then we’ve also got you covered. There are essentially two options…

  1. Increase the volume of sales – by attracting new customers, selling more products to existing customers, or getting them to buy more frequently.
  2. Increase the value of sales – by raising your prices, upselling extras, or increasing the average purchase amount using bundles.

Focusing on these two areas is crucial for any business to succeed. There are also practical steps you can take that’ll gradually increase your income over time. These include…

  • Improving your sales skills
  • Asking for a pay rise
  • Optimising your sales funnel
  • Increasing prices
  • Trying out new marketing ideas

So, now you know exactly how to make money in the fitness industry, both online and offline. The method you choose and the steps you take next are up to you!

Fitness Marketing Roadmap Hero

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

Get The Fitness Marketing Roadmap

Your All-in-One Toolkit to Attract, Engage, and Convert More Clients – Tailored Specifically for Fitness Businesses Like Yours!

The Fitness Marketing & Lead Generation Roadmap is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with video workshops, marketing templates, step-by-step guides, cheat sheets, and more. We cover:

  • Fitness Marketing Strategy: Build a solid foundation and plan for success.
  • Lead Generation: Attract more clients with effective tactics.
  • Social Media: Boost your online presence and engagement.
  • Email Marketing: Nurture leads and convert them into loyal customers.
  • Advertising & Promotion: Get your message out there efficiently.
  • Content Marketing: Create compelling content that resonates with your audience.

Revenue Generating Ideas Fitness Industry

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.