If you run your own business or want to pursue a freelance career, then a copywriting course is a great investment. It doesn’t matter if you work in fitness, tech, or any other industry, writing is a skill that will pay dividends. So, if you’re thinking about learning how to write better, then read on…
In this article – we’ve put together a complete guide to free and paid copywriting courses, what to consider before signing up, and what you can expect to learn.
Whether you dream of becoming an influencer, want to improve your blogging writing, or brush up on your marketing, copywriting is a useful skill. It’s also something that many potential employers hold in high esteem and for good reason…
Every business, large and small, needs to generate captivating, engaging copy to persuade customers to take action. But great writing demands more than just a way with words – there are processes to learn too.
- Is copywriting a good option?
- Reasons to become one
- Qualification needed
- Why take a course?
- What to expect from one
- Top 10 courses (free and paid)
We’re often contacted by personal trainers who want advice about getting into fitness marketing. If that’s you, then copywriting is a solid option – it’s how we started our agency.
So if you’re just interested in trying it out, or you’re ready to make it a career, taking a course is a great option. It’ll enhance your prospects and boost your CV by adding a unique and valuable string to your bow.
Whether you’re looking for free copywriting courses online or accredited qualifications, there are plenty of options available. But it’s important to know what to look for in a course before you enrol.
Is copywriting a good career move?
Copywriting is a skilled profession that demands a flair for words along with plenty of hard graft and self-motivation. But with the right attributes and the right attitude it can become a lucrative and rewarding career. Almost every business will need to generate copy at some point, so it’s an in-demand profession with good earning and career advancement potential.
Whether you opt to become a full-time, in-house copywriter for a single employer or you venture into the world of freelance copywriting (where you’ll work with multiple clients at a time), there are a number of reasons why copywriting is a well-worn and popular career path.
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Reasons to become a copywriter
Here are five reasons to consider becoming a copywriter…
- It’s a highly transferable skill
- It’s never going out of fashion
- It’s a flexible career choice
- It pays well
- No two days are the same
Now let’s explore each of these in more detail…
1 – It’s a highly transferable skill
Copywriting is a skill that can open up multiple doors, even when copywriter doesn’t specifically appear in the job title. If you run your own business or work in sales and marketing, for instance, the ability to write to sell (as well as tell ) is an invaluable skill.
2 – It’s never going out of fashion
Yes, AI-powered content writing tools are a thing (however deeply unsettling that may sound), but they’ll never be able to outdo a skilled, human wordsmith when it comes to creating genuinely engaging, insightful content.
Plus Google has said that AI-written content is against it’s guidelines, which means using it could get your website penalised. So, the art of copywriting isn’t going anywhere just yet.
3 – It’s a flexible career choice
Copywriters can work pretty much anywhere a reliable internet connection allows. So, it’s an ideal career move for someone who prefers to work remotely or values a mix of office and home-based working.
If you choose to freelance, you can effectively choose when you work as well. It’s a great option for people who want a portfolio career, for instance working part time as a personal trainer and fitting writing around your gym shifts.
4 – It pays well
Like any profession, your earning potential as a copywriter is generally linked to your level of experience, but as a mid-level or senior copywriter you can earn a more-than-comfortable living. A skilled freelancer can charge pretty much whatever they want, with the potential to earn significant amounts if you can turn it into a successful business.
5 – No two days are the same
Variety is the spice of life (or so they say) and a copywriting career certainly offers just that. Depending on the role or the client you’re working for, you could be blogging about fitness classes one minute and writing a press release about quantum computing the next.
You might also like… 35 Ways to Make Money as a PT (Hint = Copywriting Is One of Them).
What qualifications does a copywriter need?
Like many roles within the marketing and PR sector, you don’t specifically need a qualification to be a copywriter. Whether that’s important will ultimately depend on who’s hiring you and level of experience the role demands. But having an accredited copywriting qualification on your CV will undoubtedly give you a leg-up whether you’re looking to start or advance your career.
Why take a copywriting course?
Being a skilled writer is only part of what makes a great copywriter. In many ways, there’s a science (as well as an art) to writing. That’s why even someone with a flair for the written word can benefit from taking a course on the topic.
Whether you take a free copywriting course to give your skills a boost or a fully accredited qualification to learn everything you need to know about becoming a copywriter, there are a number of benefits to studying. Here are some of the most popular reasons to take a copywriting course…
- To launch a new career
- To become a freelance copywriter
- To boost your career prospects
- To enhance your existing skills
- Just to learn a new skill
Let’s dive into these in more detail…
To launch a new career
Perhaps you’re looking to swap your current role for a career in copywriting and you want to get that first foot on the ladder. A copywriting qualification won’t guarantee you’ll secure your dream role, but it’ll certainly enhance your CV and chances of launching a successful copywriting career.
To become a freelance copywriter
The gig economy is positively booming (it’s predicted to hit $455bn next year) and freelance copywriters are in high demand. If you have niche expertise, like fitness or nutrition, then you’ll have no shortage of clients. Whether you simply wish to complement your primary income with a side hustle or set up your own business, a course will help you reach that goal.
To boost your career prospects
Do you have your eye on a promotion or an attractive new role elsewhere? The ability to write great copy is a sought-after skill that will likely impress any current or prospective employer, so taking a course could help take your career to the next level.
To enhance your existing skills
Even the most experienced writer or blogger can still learn or thing or two. And ‘upskilling’ by getting a new qualification might allow you to take on bigger clients, take on sponsored content, or jump to a more senior position.
Just to learn a new skill
Learning copywriting needn’t be a means to an end if you simply want to add a new skill to your repertoire. You never know when it might come in handy and even if doesn’t, it’s a great skill to have in your back pocket.
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What to expect from a copywriting course
Copywriting is a varied field that encompasses more than just snappy slogans or compelling product descriptions. So the most comprehensive qualifications will cover a range of different forms and styles of writing. Different types of copywriting include…
- Website copywriting
- Search engine optimisation (SEO) copy
- Advertising copywriting
- B2B writing
- B2C writing
- Social media copy
- Product copywriting
Most copywriting courses (at least the paid courses with certificates) are assignment-based, where you’ll work on the kind of copywriting briefs you’d come across in a real-world scenario. This will help to hone your skills, while a tutor will provide valuable feedback and highlight areas for you to improve.
Of course, many of those who take a copywriting course do so with the aim of becoming a freelance copywriter. If that’s you, you’ll want look for a course that covers at least the basics of getting started on the road to a freelance career.
This could include setting up your own website, crafting a professional portfolio, marketing yourself to potential clients, pitching for work, and so on.
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Best copywriting courses
Paid courses that come with an accreditation at the end will inevitably be a lot more comprehensive and in-depth than their free counterparts. They usually more suited to those who want to launch a fully-fledged career as a copywriter.
If you’d simply like to sharpen your existing skills or get a general introduction to copywriting, however, a free resource might offer what you’re looking for.
Here are the best paid and free copywriting courses currently available…
- Copywriting Quick Start (free)
- Copywriting for Beginners (free)
- Copywriting for Beginners and Pros (free)
- The Ultimate Guide to No-Pain Copywriting (free)
- The Definitive Guide to Copywriting (free)
- The Creative Copywriter Academy
- The Blackford Centre Diploma in Copywriting
- CIM Copywriting Masterclass
- IDM Award in Digital Copywriting
- E-Marketeers Digital Copywriting Training Course
If you’re unsure, then why not try out a free course before taking the plunge with a paid one. That way you can dip your toe in the water and see if you enjoy it. If you decide it’s something you want to pursue, then it might be worth investing more money and time in your skills.
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