Fitness Sales Training For Personal Trainers & Gyms

Fitness sales training is a fundamental way to build your selling skills and get more clients. Whether you’re a personal trainer, fitness coach, or work in a gym membership sales team, selling is vital if you want to be successful. So, if you want to learn how to sell fitness and sign up more PT clients or gym members, we’ve got you covered.

In this article – you’ll learn about our fitness sales training course and get a taster of the content so you can increase your selling expertise straight away (including 3 simple rules for addressing objections plus a handy script).

Fitness Sales Training Course Overview

Learn the exact steps to finding profitable, long-term clients (minus the old-school, sleazy sales tactics).

It’s a sad fact that 90% of personal trainers leave the industry within their first year. Many struggle to get enough clients to earn a decent wage, and quickly become disillusioned with their dream career.

That’s why we created the Personal Training Sales Success course. It’ll teach you how to get more clients and increase your income quickly.

Whether you’re a newly qualified PT or veteran trainer, ‘selling’ can be the most daunting and confusing aspect of the job. But we break it down into simple, actionable steps, and remove the ‘hard sell’ aspect.

This online course condenses 15+ years of fitness sales and marketing knowledge into 8 easy modules. It contains all the info we wish we’d known when first starting out, including…

• Why You ARE Cut Out For Selling (Even If You Think You Aren’t)
• Essential Selling Skills For The Ethical Fitness Pro
• Profitable Pricing Strategies
• Identifying Your Ideal Client
• Establishing A Client Base
• Networking & How To Approach People In The Gym
• Creating Effective Testimonials
• Closing The Sale & Handling Objections

You’ll receive 30 bite-size videos plus worksheets and templates. Enroll today and learn how to get new PT clients immediately!

Sales Training With Integrity

Despite what many ‘sales gurus’ in the fitness industry are still pedalling, high-pressure sales tactics are dead. In an age of authenticity, online reviews, and so much consumer choice, they simply aren’t effective. The demise of sales-obsessed fitness brands like California Fitness is proof that consumers no longer accept this old-fashioned approach – how we sell fitness needs to evolve.

Our approach to sales is a little different. We believe in selling with integrity, which means no sleazy sales tactics or high-pressured techniques. If you can really understand your potential client, and develop an offering that meets their needs, then it usually sells itself…

Interested in learning more about our client-first sales approach? Here’s a little taster of our fitness sales training course so that you can see whether it’s a good fit for you…

Fitness Sales Training Taster

Sometimes would-be fitness clients or gym members have concerns or objections about signing up. They’re interested, but there are things that are making them unsure about committing. They’ll say things like “it’s a bit too expensive” or “I don’t have time for that many sessions”. So, what should we do?

These are phrases that trainers are often faced with, and can put us off our stride too. The key to successful selling is being prepared, and knowing how to respond in these situations. So here is our fav strategy for objection handling with integrity…

Selling Fitness & Addressing Objections

There are lots of different techniques for handling objections… Some are designed to overcome objections about price, and others are intended to persuade people who lack time.

But our absolute favourite is one that’s versatile enough to address any objection that clients come up with. And it’s called the Feel-Felt-Found method.

This approach acknowledges a client’s concern, and then uses the power of stories to provide a solution. So when someone says that the price is too high or they don’t have enough time, here’s a script that you can use…

“I understand how you feel. I’ve had other clients who felt the same way in the beginning, and were concerned about (time/price/other objection). But actually what they found was that… (insert success story)”.

This is where success stories and fitness testimonials are especially useful. You can use them to demonstrate how other people have overcome a similar situation. People find stories about others much more persuasive, so it’s a great tactic to use when selling personal training.

Here’s a practical example of how you can use this technique to address objections around price:

“I understand how you feel, I’ve had other clients who felt the same way in the beginning and were concerned about the initial investment. But actually what they found was that because they were following the meal plans and training regularly, they didn’t want to undo their efforts by eating takeaways. So the money they saved on their Friday night pizza and beer sessions, more than paid for the training itself.“

Sell Fitness With Confidence

So, now you have an effective technique for addressing objections, that’ll help you close more sales and get more clients! If you’re interested in brushing up on your PT sales skills, then you may find our online course useful. Our fitness sales training covers all aspects of selling with integrity, from identifying your ideal client to handling objections with more example scripts around time, commitment, and cost.

Like most skills, selling personal training is one that can be learned and developed over time. Although the idea of sales makes some people uncomfortable, it’s something that’s essential for a successful PT business.