If you own or manage a gym, then you’ll know just how important marketing is to your bottom line. But with so many hats to wear and areas to focus on, it can be hard to dedicate enough time to learn what’s most effective. But reading or listening to a few of the right books can help… 


In this article – we share 5 marketing books that every gym owner should read to maximise results.


Our top picks cover branding, strategy, sales funnels, social media, automation, and more. But if you have a recommendation that we haven’t included, then feel free to suggest it via social media.


As an Amazon Associate and Blinkist Affiliate, we earn from qualifying purchases but that hasn’t influenced our decision to include these particular books. They’re all awesome and we’d recommend them regardless!


How To Style Your Brand

Could your gym’s branding be a little better? Are you struggling to compete with the uber-cool boutique studio around the corner? Then this is a must-read…


This comprehensive workbook walks you through the entire branding process, helping you to attract your ideal clients and position your position with maximum effect.  From choosing the right colour palette and fonts to logo design and business cards, it explains everything you need to style your brand.


Purchase the paperback version from Amazon



If you’re feeling the squeeze on prices, then this book will show you how to attach a premium price tag to your offering. It explains which products and services will get you the highest fees, how to bring in more clients at high fees than you used to get at low fees, and why charging the market rate is THE WORST THING you can do for your business.


Purchase the paperback or download the Kindle version from Amazon


Social Media Strategy

This book provides a simple, structured way to create engaging social media campaigns that really drive results for your gym. If you struggle with knowing which channels to focus on, how to integrate efforts across digital platforms, or with measuring results, this book will help. We love the clear road map for planning, implementing, and tracking the financial impact of social media.


Purchase the paperback, hardback, or Kindle version from Amazon. 


The One Thing

Written by Gary Keller and Jay Papasan, The One Thing will show you how to achieve more with less time. If you find yourself procrastinating with marketing activities or unsure which task to do first, it’ll help you cut to the chase. This best-selling book will show you how to approach your business strategically and get the most out of your limited time.


Buy it from Amazon, listen to it for free with Audible, or get the summary version from Blinkist.


The Sales Funnel Book

This book will help you develop a clear sales funnel that delivers consistent, high-quality leads. It teaches an ‘interest-driven’ strategy that enables you to plan, build, and implement sales funnels that automatically nurture your web visitors, subscribers, leads, and customers. Ultimately, this allows your gym business to increase membership sales and secondary revenue.


Purchase the paperback or download the Kindle version from Amazon


More Gym Marketing Resources

Get more marketing resources with our collection of ready-made sales, marketing & strategic planning templates to help you promote your fitness business. Or check out other books for fitness business owners.

Fitness Business Templates


Marketing Books for Gyms