Fitness Industry Statistics 2023-2024 – Growth, Trends & Analysis

We’ve compiled up-to-date fitness industry statistics for 2023 and 2024, to help you with business planning. Learn how fast the market is growing, how much revenue it’s generating, and which areas have the most positive outlook. If you want to launch a new product, expand your range, or target a different segment, then this market data can help inform your strategy.

In this article – we’ve collated the latest fitness industry stats from across the world into one handy resource.

It includes the latest data on growth, current trends (including boutique studios), global markets, and equipment industry stats to make your research quick and easy…

• Industry Overview 2023-2024
• Gyms & Health Clubs
• Boutique Fitness Statistics
• Current Industry Trends
• Online Training Market
• Growth Markets
• Equipment Industry
• Analysis & Summary
• 2024 Industry Report

We’ve spent 15+ years working in the fitness industry, from leading gym chains to global equipment manufacturers, so know the market inside-out. We proactively study the ever-changing landscape, highlight new trends, and analyse the big players, so that you don’t have to. For the last 5 years, we’ve shared this expertise with the wider industry through our Research Reports which are available to purchase.

Latest Fitness Industry Statistics

Here are top line stats that provide a quick fitness industry overview…

• Industry Size – The global fitness industry is estimated to be worth $244bn.
• Growth Rate – The fitness industry is growing at a rate of 5%-10% per year.
• Key Segments – The biggest segments within the fitness industry are; gyms, studios, and health clubs; trackers and wearables; apps; online training; and equipment.

Gym & Health Club Industry

The gym and health club market is the largest segment within the fitness industry…

• How big is the gym and health club industry? Total industry revenue is estimated to be $83.2bn in 2023 and reach $88.5bn in 2024.
• Is the gym industry growing? Yes the industry is growing at around 7.5% per year but hasn’t yet recovered fully to its previous 2019 peak.
• Will this trend continue? The industry has already rebounded dramatically from recent global events and although the next few years may be challenging, there are positive macro signals that it will continue to grow over the long term. 

Learn more… Read about the latest gym industry statistics in more detail, including the recent market data, growth statistics, and in-depth research.

The industry decreased to approximately 200,000 clubs globally following Covid-related closures and now serves around 184 million members. However this data is restricted to health clubs only, so doesn’t account for boutique studios, community recreation facilities, or gyms located in other venues such as hotels. It’s also not representative of the wider workout industry, which continues to grow at a fast pace and encompasses equipment, apps, clothing and wearables.

Boutique Fitness Trends

The rise of boutique studios looks set to continue throughout 2024 and beyond, albeit at a slower rate than previously seen.

• Boutique fitness segment size – The boutique fitness segment is estimated to be worth $51.6bn.
• Growth rate – The boutique fitness market is growing at around 7.6% per year.
• Will this trend continue? Growth in the boutique sector has slowed (compared to it’s rapid expansion rates of 400% a decade ago), but it’s still experiencing strong growth due to market demand. 

Now more than ever, people are looking for the sense of community that boutique clubs typically provide. They’re perfectly positioned to service Millennial members, offering personalised training and unique fitness experiences.

Although they charge 2-4 times more than traditional health clubs, they have lower member attrition rates. Their higher-margin operating model is proving popular with fitness entrepreneurs and investors alike, especially in developing markets like China.

⇒ Wondering what this means for the mid-market club segment? Or looking for more detailed boutique fitness statistics? Then check out these industry resources…

• Fitness Studio Operating & Financial Benchmarking Report
• UK Boutique Fitness Studio Report
• Health Club Industry Mid-market Report
• Boutique Boom Report

Current Industry Trends

There are several fitness trends that have been consistent over recent years. Functional training, HIIT, and a shift towards holistic wellness all look set to stay for the foreseeable future.

While 2021-2022 saw a wave of digital trends entering the fitness market (online and virtual training both made the top 10), 2023 trends reflect a return to previously popular activities. Wearable tech reclaimed the #1 spot, followed by home gyms, outdoor exercise, and free weights.  

On-demand fitness services such as Peloton, Aaptiv, and Les Mills’ new offering are taking advantage of improved internet connectivity and streaming capabilities. But they’re also tapping into Millennials’ desires for personalisation, freedom, and experiences over material things.

A Nielsen survey found that 81% of Millennials exercise or would like to, vs only 61% of Boomers. For this reason, Millennials have caught the attention of boutique studios, wearable developers, and equipment manufacturers.

“For Millennials, wellness is a daily, active pursuit. They’re exercising more, eating smarter, and smoking less than previous generations… And this is one space where they’re willing to spend money on compelling brands.”

– Goldman Sachs –

Millennials use fitness apps more than other age groups, with women using them twice as much as men. 46% want as much quantifiable data about their health as possible, and 54% are likely to buy a body-analyzing device.

But Generation Z are rapidly becoming a viable (and relatively untapped) market for fitness businesses. According to a recent Les Mills report, 86% of Gen Z either exercise regularly or would like to start – 5% more than fitness-hungry Millennials. And 72% of those regular Gen Z exercisers train both in and out of the gym, representing opportunities for fitness facilities and online trainers, along with supplement and clothing companies.

⇒ Want to learn more about Gen Z, Millennials, or a different segment entirely? Then check out these additional resources…

• Fitness App Market Statistics 2023-2024
• Gen Z Fitness: Cracking The Code By Les Mills
• Health Club Industry Active Ageing Report
• The Millennials Equation By Les Mills

Virtual & Online Fitness Stats

Let’s start by clarifying the terms. Although sometimes used interchangeably, online, digital, and virtual refer to different (but related) fitness sectors.

• Online – where consumers follow online workout guidance in the form of videos, blog articles, or programs.
• Digital – fitness products and activities that involve digital technology, such as wearables, apps, and interactive heart rate training.
• Virtual – workouts that incorporate virtual reality. 

While all three areas had been increasing prior to 2020, it’s online fitness that’s seen the greatest increase since then. Here are some key online fitness industry statistics that demonstrate the growth potential in this segment…

• Prior to the pandemic, the online fitness market was valued at $6bn.
• It’s predicted to grow at 33.1% CAGR.
• This means it would be worth $59bn by 2027.
• Online exercise classes were the #9 fitness trend for 2022 but dropped out of the top 10 in 2023.

However, our research shows that the situation is more nuanced than these numbers initially suggest. Our report also reveals that the online workout industry faces similar challenges to bricks and mortar gyms, particularly in terms of retention. 

You might also like… our article on Yoga Industry Insights, Growth Areas & Trends.

Fitness Industry Growth Markets

So, which markets hold the greatest potential for the fitness industry? Well, despite its rapid expansion and an influx of investment, Asia still has huge potential for growth.

The industry in India is seeing more premium players enter the market but generally struggles to generate revenue outside of memberships.

Despite 3800 clubs and nearly a million members, penetration is only 0.12%. As average incomes increase and the rise of the middle-class becomes reality, penetration rates should rise in line.

Whilst the industry in China has experienced high-level growth across the board, boutique studios are now stealing the march on big-box establishments.

Expansion is happening at lightning-quick speeds, so brands should act quickly to seize opportunities before they disappear. With 2700+ traditional health clubs and increasing studio-style establishments, the biggest growth opportunities are now in tier 3 and 4 cities (or satellites) rather than already saturated hubs.

In Europe, IHRSA have previously highlighted Poland and Turkey as having the biggest potential for growth. It also identified the Middle East, North Africa, and Latin America as being regions with development opportunities.

⇒ Detailed global reports featuring useful industry stats can be found here…

• IHRSA Global Report
• AASFP China Fitness Industry Report

Fitness Equipment Industry Stats

The fitness equipment industry is estimated to be worth $13.8bn in 2023 and growing at a rate of 3% per year. It continues to mature and consolidate, with the biggest players vying for podium positions. Although cardio and strength machines remain club staples, functional training equipment is seeing the greatest expansion at 47% growth per year!

However, as the boutique studio sector grows, there’s a question mark over how equipment manufacturers should adapt. Studios spend a lot less on equipment than traditional clubs which means less revenue…

Approximately 30% of studios spend less than $1000 on equipment per year, with 65% spending less than $5000.

– The Association of Fitness Studios –

Accessories account for the majority of their spending, so cardio and strength manufacturers may need to rethink their product offerings or focus their efforts on other sectors.

⇒ Additional resources, research reports, and stats can be found here…

• Fitness & Gym Equipment Market 2023-2024
• Buying Habits Of Fitness Studios
• The IHRSA Health Club Equipment Report

Fitness Industry Analysis

There’s no question that recent years were tough, but based on current stats the future of the fitness industry looks positive.

As cardiovascular disease and the obesity epidemic continue to rise, the industry will play an increasingly important role in the health of global populations. Fitness businesses that adapt to meet this challenge should find security over the long term.

The statistics shared in this article also provide glimpses as to where the future may take us. As Millennials and Gen Z increasingly drive consumer spending, providing services that appeal to their values will be crucial.

But that doesn’t mean that other generations should be neglected at their expense… The active-aging segment is another growth area that gains immense health benefits from regular fitness activity, so there are huge opportunities in this area too.

You might also like… Nutrition Industry Stats, Growth & Trends 2023.

2024 Fitness Industry Report

This is the most comprehensive and up-to-date industry research report available. Unlike others, you get extended access to the 2024 edition, including any updates that are made as new market data becomes available. Ideal for business planning, the 90-page report includes;

• Fitness industry revenue & growth by market segment
• Gym market size, growth & membership statistics
• Online & virtual fitness market developments
• Financial information for the largest club operators globally
• Biggest & fastest growing fitness franchises
• Insights into the boutique fitness studio & personal training segments
• Latest industry trends & how to capitalise on them
• Growth markets, segments & audiences including Millennials
• Data on fitness tracker, app & equipment segments
• Outlook & evidence-based predictions for the future of the industry
• 14-day money-back guarantee, no questions or hassle.

Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions.