There are lots of ways to leverage LinkedIn for fitness professionals, but they’re not all immediately obvious. It’s often overlooked as a social platform in favour of Facebook, Instagram, and TikTok. But this means that a huge number of health and wellness pros are missing out on the opportunities it offers.

In this article – we share 9 ways to leverage LinkedIn for fitness professionals, gym operators, and wellness coaches.

Instead of gravitating towards the usual social channels, you might be surprised by the options this platform offers you. There are lots of underused ways that LinkedIn can benefit personal trainers, health coaches, and fitness brands. Here’s a quick overview of how health and fitness professionals can use LinkedIn…

  1. Finding clients
  2. Establishing partnerships
  3. Gathering industry insights
  4. Networking
  5. Sourcing suppliers
  6. Finding new jobs
  7. Researching competitors
  8. Hiring top talent
  9. Learning and development

Let’s look at each of these in a bit more detail (don’t miss the end where we discuss LinkedIn tips and best practices)…

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses using social media, so our marketing strategies are tried and tested.

Finding clients

LinkedIn is an incredible tool for finding fitness and wellness clients. You can search for professionals that match your target audience and then use the message function to get in touch with them immediately.

If you’re a personal trainer, nutritionist, or health coach, then it’s ideal for finding people in need of your services. You can filter for certain job titles that are likely to have the disposable income (such as ‘director’ or ‘VP’) and be interested in reducing stress, increasing fitness, or improving nutrition.

You might also like… Creative Social Media Ideas for Gyms & Fitness Studios.

Social Media Engagement Guide Contents

Social Media Engagement Guide

A downloadable guide to boosting social media engagement for health and fitness businesses.

Establishing partnerships

LinkedIn features lots of business profiles, making it ideal for finding potential partners. If you’re looking to offer workplace wellness services, then use it to research and contact local companies in your area. It’s an ideal tool for finding large-scale corporate clients in addition to one-to-one customers.

You can also use it to find professionals or businesses with a similar target audience to you, then suggest collaborating on referrals or events. For example, personal trainers can search for local nutritionists or chiropractors to partner with (or vice versa) and refer clients to each other.

Gathering industry insights

LinkedIn is a treasure trove of industry information. Businesses publish articles, SlideShare presentations, and infographics that are full of potentially useful insights. You can also glean a lot from the conversations that happen in comments, making it a great way to stay up-to-date with the latest fitness industry info.

2024 Fitness Industry Market Report NEW


LinkedIn was developed as a business networking platform, so it’s no surprise that this is one of the things it does best. You can seek out new connections, get in contact with former colleagues, and expand your network beyond your usual circle. This is invaluable for generating client referrals, maximising new business opportunities, and enhancing career progression.

Testimonials Stat

Testimonials and word of mouth are some of the most powerful marketing channels out there, typically driving 20%-50% of all purchases! So it pays to tap into your network who can play a role in spreading word of mouth awareness and referrals.

Sourcing suppliers

You can also use LinkedIn to find suppliers for your business. Need your logo printed on water bottles, new class booking software, or a white label supplement manufacturer? Use the platform to ask for recommendations, research different companies, and then make contact with them directly to cut out middleman costs.

Fitness Instagram Growth Roadmap Hero LR

Fitness Instagram Growth Roadmap

Grow your fitness Instagram, increase engagement & generate leads.

Finding new jobs

Networking is a great way to increase your chances of finding that dream job. But LinkedIn also has a comprehensive job search feature that allows you to filter by a huge number of variables. If there’s a specific company that you’ve always wanted to work for, then use the filter function to search for available jobs and set up alerts to learn about new openings.

Researching competitors

LinkedIn is also a useful tool for competitor research. Businesses regularly post about what they’re up to, so you can always stay up-to-date with their latest product launches or sales strategies. By following your competitors and their employees, you’ll gain plenty of insight into their activities.

Fitness Social Media Posts Editable Templates

Hiring top talent

If you run a gym, yoga studio, or any other type of wellness business, then you can also use LinkedIn to hire top talent. It’s an ideal platform for finding high-performing employees who will drive your business forward. You can either post a job ad or search for profiles that meet your criteria – then reach out directly.

Learning and development

Did you know that the platform also has a vast library of online courses to help you learn new skills? LinkedIn Learning offers a range of options covering sales, marketing, management, customer services, entrepreneurship, and more. Plus, most users get their first month free so there’s no initial outlay involved!

LinkedIn Tips & Best Practices

So now we’ve covered specific ways that fitness professionals can use LinkedIn, let’s look at more general tips. Here are five best practices that’ll enhance your professional presence and engagement on the platform…

Optimize Your Profile

  • Complete Profile: Ensure your profile is complete with a professional photo, headline, summary, and relevant work experience.
  • Keywords: Use relevant keywords in your headline and summary to improve discoverability in searches.
  • Media and Links: Add media files, such as presentations or articles, to showcase your work and expertise.

Engage Regularly

  • Share Content: Share industry insights, articles, or your own thoughts regularly to stay visible in your network’s feed.
  • Comment and Like: Engage with others’ posts by commenting thoughtfully and liking updates to build relationships and visibility.
  • Follow Influencers: Follow and engage with industry influencers and thought leaders to stay informed and expand your network.

Build a Professional Network

  • Connect Strategically: Send personalized connection requests to fitness professionals you know or want to know.
  • Join Groups: Participate in LinkedIn Groups relevant to the fitness industry to connect with peers, share knowledge, and gain insights.
  • Networking Events: Attend virtual or in-person networking events and conferences to expand your network and build relationships.

Create and Share Valuable Content

  • Educational Content: Share valuable content such as tips, tutorials, industry trends, or case studies that provide insights to your connections.
  • Original Content: Publish long-form articles or LinkedIn posts that showcase your expertise and thought leadership.
  • Visual Content: Use images, videos, and infographics to make your posts more engaging and shareable.

Utilize LinkedIn Features

  • LinkedIn Pulse: Write and publish articles on LinkedIn Pulse to reach a broader audience and establish authority in your field.
  • LinkedIn Live: Use LinkedIn Live to host webinars, Q&A sessions, or live interviews to engage with your audience in realtime.
  • Analytics: Monitor LinkedIn Analytics to track the performance of your posts, understand your audience better, and refine your strategy.

LinkedIn For Fitness Professionals

So, there’s a quick guide on how to use LinkedIn for fitness professionals, wellness coaches, and studio operators. By thinking creatively about different social media platforms, you can identify opportunities that others don’t and get yourself ahead of the game. We hope it’s sparked some new ideas for your own business!

LinkedIn Health Wellness Professionals

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.