Using the right health and wellness hashtags in your Instagram posts and TikTok videos can transform how they perform. If you’re a blogger, influencer, or coach, then it’s crucial to identify which healthy hashtags are relevant to your audience.
In this article – we share 50 of the best health and wellness hashtags for fitness bloggers, health coaches, and industry marketing professionals.
- Healthy lifestyle hashtags
- Health & wellness hashtags
- Mental health hashtags
- Hashtags for health coaches
- Healthcare hashtags
- Ready-made Insta content
We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses, so our social marketing strategies are tried and tested.
So, how do you know which hashtags to use and which are too competitive? Is it better to use trending health hashtags or stick with tried and tested favs?
We’ve researched the most popular hashtags for Instagram and Tiktok so that you don’t have to. This list includes the most relevant tags for each topic to maximise account engagement and help you build a loyal following. This is the approach we use with our social media marketing clients to increase reach and results.
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Healthy Lifestyle Hashtags
Here are the most popular healthy living hashtags on Instagram and TikTok that’ll help your posts get seen by more people…
#healthylifestyle #healthyliving #healthylivingtips #healthylicious #healthylivingmovement #healthylivingrevolution #healthylifehappylife #healthylivingjourney #healthylifechoices #healthylivingblogger
Use these hashtags for healthy lifestyle posts and you’ll see a steady increase in engagement. They can help you Instagram Stories, classic posts, and TikToks get seen, liked, and commented on more often. You might also find our lists of fitness and yoga tags for social media helpful for this.
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You might also like… 10 Proven Wellness Marketing Ideas or these Health & Wellness Quotes For Instagram.
Health & Wellness Hashtags
Here’s a selection of the best hashtags for health and wellness posts on Instagram and TikTok. Feel free to copy and paste them directly into your app…
#healthandwellness #wellnesswednesday #healthwellness #healthandwellnessjourney #wellnesswarrior #naturalhealthandwellness #wellnessblogger #healthandwellnessblogger #wellnesstips #healthfitnesswellness
We usually save our fav hashtags to our phones so that we can easily copy them into each post. But you can also bookmark this page if you want to refer back quickly 🙂
More Instagram Resources…
- Get Your First 1000 Instagram Followers
- Create an Awesome Insta Bio
- Using Instagram Story Highlights
- How To Become a Successful Health or Wellness Influencer
Mental Health Hashtags
These mental health awareness hashtags can help your posts reach more people. You can use them to tap into health awareness days or find and connect with other Instagrammers creating content on the topic…
#mentalhealthwellness #mentalhealthawareness #mentalhealthmonday #mentalhealthblogger #mentalhealthisimportant #mentalhealthsupport #depressionawareness #depressionisreal #anxietyrecovery #anxietyawareness
For more information on mental health or support services, visit your national government website or contact a local charity.
Build an engaged fitness following in less time with 30+ done-for-you social media posts, cheat sheets & planning templates.
Health Coach Hashtags
Here’s a list of the most popular hashtags for health coaches that’ll help you attract qualified leads and followers to your account…
#healthcoach #healthylifestylecoach #healthcoaching #healthwellnesscoach #healthcoachlife #healthandwellnesscoach #healthcoachtips #healthandwellnesscoaching #wellnessadvocate #healthcoachweek
These Instagram health hashtags can also help you to connect with other coaches and build your professional network. With your health coach marketing strategy on point, your clients and coaching income will steadily increase.
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Healthcare Hashtags
If you work in a healthcare role or post about the topic, then here are some relevant hashtags for social media…
#healthcare #healthcaretips #healthcareforall #selfcareishealthcare #nhs #nhsheroes #giveblood #publichealthmatters #nationalhealthday #nationalpublichealthweek
These lifestyle, coaching, and mental health hashtags will help you attract engaged Insta and TikTok followers. This is one of the key elements of rapid audience growth that can make your account a success.
Tips for Using Wellness Hashtags Effectively
Using the right wellness hashtag strategy, along with the best tags themselves, is going to get you the best results. Basically it’s not just about what you hashtag, it’s how you do it. So here are some tips for using tags effectively in your Instagram marketing…
1. Research and Use Relevant Hashtags
- Niche-Specific Hashtags: Focus on hashtags that are specific to your niche within the wellness industry (using our handy list above). This helps you reach a more targeted audience that is genuinely interested in your content.
- Popular and Trending Hashtags: Incorporate popular and trending hashtags to increase your content’s visibility. Tools like Instagram’s search function, Hashtagify, or RiteTag can help you find these hashtags.
2. Mix Popular and Niche Hashtags
- Balance: While popular hashtags can get you a lot of visibility, they can also be very competitive. Balance them with niche hashtags that have a smaller but more engaged audience. For example, combine high-volume hashtags like #Wellness and #SelfCare with more specific ones like #HolisticHealth and #WellnessJourney.
3. Create a Branded Hashtag
- Brand Identity: Develop a unique branded hashtag that reflects your brand’s identity. Encourage your followers to use it when they post about your products or services.
- Community Building: A branded hashtag helps build a sense of community among your followers and makes it easier to track user-generated content.
4. Limit the Number of Hashtags
- Platform Guidelines: Different platforms have different guidelines for the number of hashtags. For example, Instagram allows up to 30 hashtags per post, but studies suggest that using 9-11 hashtags can be more effective.
- Avoid Overloading: Avoid cluttering your posts with too many hashtags. Stick to a manageable number that is relevant to your content.
5. Place Hashtags Strategically
- Clean Appearance: On platforms like Instagram, you can place the majority of your hashtags in the first comment instead of the caption to keep your post looking clean.
- Caption Integration: Integrate hashtags naturally within your captions or at the end to maintain readability and engagement. Instagram uses hashtags to understand what your post, Reel, or Story is about, so use the most relevant 1-2 in your caption.
When used as part of a strategic content marketing approach, hashtags can drive meaningful results for your business. Try out these tags and strategies, then let us know how you get on!
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