Using the top fitness hashtags on Instagram and TikTok can help you grow your accounts. The right hashtags will ensure your posts, videos, reels, and stories reach a bigger audience and get seen by your target customers. But some #fitness hashtags are actually banned by social media platforms, so it’s crucial to choose yours carefully so that you don’t accidentally get penalised.

In this article – we’ve collated the best fitness hashtags for Instagram and TikTok that you can simply copy and paste into your social media posts (plus 12 to avoid at all costs). 

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, personal trainers, and fitness coaches to successfully promote their businesses on social media, so our marketing strategies are tried and tested.

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Top Fitness Hashtags

The top fitness hashtags are the most popular ones on social media platforms. These get the most likes, follows, and uses, but this also makes them the most competitive.

We searched for the most popular fitness hashtags using Instagram and TikTok’s built-in search functions. By doing this we found that the top fitness hashtags are currently…

#fitness #fit #fitnessmotivation #workout #gym #fitfam #getfit #igfit #stayfit #training #bodybuilding #fitlife #fitmom #health #healthylifestyle #fitnessaddict #getfit #gymlife #gymmotivation #sport #healthy #muscle #personaltrainer #crossfit #fitnessmodel #exercise #weightloss #fitnessjourney

Copy and paste these hashtags (or save them for later) to use in your social media posts.

These hashtags are the most-used ones in relation to fitness and working out. For example, #fitness has been used in 538 million Instagram posts, reels, and stories. #fit has been used 196 million times and #fitnessmotivation 149 million times. It’s safe to say they’re popular!

List of Top Fitness Hashtags

But one thing we’ve learned from 15+ years of fitness marketing is that using the top hashtags doesn’t get the best results. In fact, using the most popular tags is a common mistake that many gyms, fitness influencers, and everyday Instagrammers make.

The most popular ones have the highest usage and search volumes, which means they also have the biggest potential reach. But because so many people are using them, it’s almost impossible to stand out. They’re the most competitive and sadly this means you’ll probably get no visibility at all…

They most popular tags are also the most generic. Which means they’re unlikely to appeal to your target audience, which is an essential Instagram marketing strategy.

You want to attract the people who are a perfect fit for your fitness offering, whether that’s personal training for triathletes or weightloss programmes for parents… You’re not after every generic fitness fan in the Insta-verse!

So although it may be tempting to use the most popular hashtags in your posts, we suggest using ones that are tailored to your segment. Which is why we’ve researched the best fitness hashtags for Instagram and TikTok that will actually help your accounts grow

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Gym Hashtags

The best gym hashtags for Instagram or TikTok will relate to your location and fitness specialty.

Using local hashtags can help to attract members or personal training clients in your area (rather than people from all over the world). This is essential for gyms and PTs who train clients in person. Here are some tried and tested gym #tags to get you started…

#babygymrat #certifiedgymrat #gymlife #gymmotivation #gymmemes #gymaholic #gymtime #gymworkout #gymgoals #gymhumor

List of top fitness hashtags

You might also like… Perfect Gym Quotes & Captions for Instagram or 10 Gym Social Media Ideas For Attracting Clients & Retaining Members.

Workout Hashtags

Here are our top picks for the best workout hashtags for Instagram and Tiktok that you can copy and paste…

#barefootrunning #beastmode #burpeeskilledme #chestday #kettlebell #legsdayeveryday #powerlifting #streetworkout #strengthdefinesyou #sweatinglikeapig #workoutwednesday #yogaposeoftheday

Using a TikTok or Instagram training hashtag like one of these will help your account grow more quickly. Your posts will be seen by the right people who are interested in content like yours, so will be more likely to follow and engage with you.

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You might also like… workout quotes & captions for Instagram, creating a killer bio, story highlights cover designs, getting your first 1000 followers, top health hashtags, useful nutrition tags, and the best yoga hashtags to use on social media.

Fitness Motivation Hashtags

Here’s a selection of motivational hashtags that’ll inspire your fitness followers to take action…

#fitnessgoals #fitnessmotivation #fitquote #fitspo #gethealthy #getstrong #goals #gohardorgohome #healthylife #liftheavy #motivationmonday #noexcuses #trainhard #transformationtuesday #youcandoit

Fitness Quotes Tile

Weight Loss Hashtags

The top weight loss hashtags for Instagram combine a mix of nutrition, exercise, inspiration, and body positivity

#cleaneating #fitmeals #getfitnlean #shredded #weightlosstransformation #weightlossjourney #weightlosstips #weightmanagement #weightlosscoach #weightlossprogress

Example Fitness Social Media Posts

You might also like… Empowering Weight Loss Transformation Journey Quotes or Funny Weight Loss Quotes & Caption Ideas.

CrossFit Hashtags

The best CrossFit hashtags for Instagram are ones that target your community and inspire them to work out with you…

#crossfitlove #crossfitters #crossfitlifestyle #crossfitbox #crossfitaddict #crossfitmasters #crossfitcommunity #crossfitmotivation

Social Media For Fitness Professionals Tile

Home Workout Hashtags

Exercising at home has become increasingly popular, especially as our lives get busier. Popular home workout hashtags include…

#homeworkout #homegym #homeworkoutideas #homeworkoutsrock #homeworkoutswork #homeexercises #exerciseathome #exerciseeveryday #workoutathome #workoutfromhome

Best Fitness Hashtags For Followers

You can also use fitness hashtags to get more followers by combining popular hashtags with targeted ones for your specific niche.

Popular tags will expand your reach, resulting in more likes and followers. Niche tags will have a smaller reach but be much more effective in appealing to your ideal clients.

Using a fitness hashtag generator like Later’s tag tool, RiteTag or Keyhole allows you to explore an entire web of related hashtags. Segment-specific hashtags are still highly popular with loads of followers, with the added bonuses of being more targeted and specific.

This will help you attract those perfect clients instead of generic fitness fans with no interest in buying anything from you. You can also include a couple of straight-up ‘follow hashtags’ to give your account a quick boost.

#fitnessfollowers #fitnessfollowback #fitnessfollow #fitnesslike #fitblr #fitnessfriday #fitnesslove #fitspo #instafit #instafitness

Fitness Social Media Bundle Examples

Banned Fitness & Gym Hashtags To Avoid

Some hashtags are banned by Instagram so it’s really important that you don’t use them. If you do, your post, reel, or story simply won’t get shown to any followers.

Banned fitness and workout hashtags to avoid include: #tag4like, #tagsforlikes, #swole, #pushups, #mustfollow, #models, #loseweight, #instasport, #hardworkpaysoff, #bikinibody, #assday, and #armparty.

Banned Fitness Hashtags To Avoid

You might also like… Fitness Content Ideas & Post Inspiration To Build Your Social Following.

Downloadable Social Media Kits

Our social media kits make it easy to drive leads, engagement, and loyalty for your fitness business. Ideal for busy gym operators, studio owners, and fitness bloggers, they enable you to benefit from our marketing agency expertise for a fraction of the usual cost. 

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These ready-made social posts will save you time and effort – you can even schedule them to be automatically posted to your social media accounts. Plus, we offer a comprehensive money-back guarantee so you can purchase it risk-free…

Hashtag FAQs

Here are some of the most common questions we get about social media hashtags. If you have a query that isn’t answered below then get in touch via our contact form or Instagram.

How many hashtags are best?

Using a super-targeted list of hashtags will help you attract the right audiences on Instagram. The platform allows up to 30 tags per post (hence the length of our list) but they recently suggested that 3-5 is the sweet spot. This might be because their algorythm has improved in recent years, so they’re no longer reliant on hashtags for categorising content – this video explains more…

Interestingly 3-5 hashtags is also the recommendation for TikTok. But it varies across other social media sites – on X/Twitter it’s just 2 and with Facebook it’s 0 (yes zero!).

How Long Are The Best Hashtags?

Research shows that the best hashtags on Twitter are a single word or less than 6 characters in length. Because of the 280 character limit on X/Twitter (previously 140), you don’t want to waste too much space on long hashtags.

But you don’t need to be as strict when it comes to Instagram. Shorter hashtags will be quicker and easier to type, so more likely to be searched for.

However as you can see from our list, there are lots of top hashtags that don’t fit these criteria. So don’t be put off using one that’ll resonate with your clients just because it’s a bit longer than the guidance. The most important factor is whether a hashtag is a good fit for your target audience.

Best Fitness Hashtags for Instagram Guide

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.