Marketing is a vital part of running a yoga business. Attracting new clients and keeping existing ones loyal is crucial to its continued success. But with so many marketing tools available, how do you know which ones to use?
In this article – we share 7 awesome marketing tools for yoga businesses that are 100% free to use.
But most marketing methods also involve spending money. And whether you’re a fledgling start-up or established yoga brand, it’s important to keep costs down where possible.
So, here are our top picks for free marketing tools that yoga businesses should be considering. They’re all tools we’ve used ourselves and recommended to clients, so we know first-hand that they’re excellent. Some contain affiliate links so we may earn a commission at no extra cost to you.
Whether you run a physical yoga studio or online business, email is an essential part of any marketing strategy. Having an email list allows you to build a relationship with existing clients and potential ones. It enables you to promote your products and services to people who’ve opted in to hear from you, and are therefore already disposed to buy from you.
Of all the email marketing platforms out there, we’ve found MailChimp to be the easiest to use. Plus, it’s completely free if you have less than 2000 subscribers. That’s typically enough for most yoga studios and ideal for online start-ups.
Whatever type of yoga business you run, you’ll need to create marketing materials. Canva is an online design tool that helps you create beautiful social media posts, business cards, brochures and more.
It’s really easy to use and doesn’t require any graphic design skills. They’ve got loads of existing templates to choose from so you simply need to adapt them. Change the text, colours or images and then you’re done!
Canva includes millions of images, filters, icons, and fonts, many of which are totally free. Some images cost $1 but the free ones are really high-quality (unlike the usual cheesy stock photography). But if you’re looking for free images, then the next tool will help with that…
This website features an extensive library of free stock photos, videos, and royalty-free images. You’ll find plenty of high-quality yoga photos to use in your marketing.
Social media is a mainstay of most yoga marketing plans and platforms are typically free to use. But managing multiple accounts or channels can be time-consuming, especially when you’re running a business. This is where a tool like Buffer comes in…
With their free tool, you can save time and effort by scheduling, publishing, and analysing all your social posts in one place. It also allows you to prepare your posts in weekly batches to be more time-efficient and consistent with your posting schedule.
Buffer works across Instagram, TikTok, Facebook, Twitter, LinkedIn, and Pinterest. Their free account lets you connect 3 profiles and schedule up to 10 posts in advance. If you need more than this, then their paid accounts start from $15.
Every yoga business needs a website. Whether it’s a simple online brochure or more advanced lead generation tool, your website is an online presence you fully control. Unlike social media which can be blocked or shut down, you have full ownership over your website.
Wix allows you to build a professional website with zero coding or design experience. It’s a drag-and-drop tool with lots of yoga-themed templates to choose from. You can promote your class schedule, take online bookings, and accept payments.
A standard website is free to create. If you want extra functionalities like a custom web address, then you can pay to upgrade from $4+ per month.
If you run an online yoga business, then Podia is a great tool for selling digital products. Like Wix, you can use it to build your website. But it also allows you to sell online courses, memberships, digital downloads, and coaching.
Their free tier allows you to sell one product, but if you’re just getting started or intend to focus on one thing only, then it’s perfect. It combines the best of Teachable, Shopify, and Mailchimp in one platform. As you grow and start selling more products, you can upgrade to get more features.
If you’re running digital advertising campaigns, then the Google Keyword Planner is vital for research. It help businesses decide which keywords they should target by showing how many people are searching for them.
But it’s also useful for yoga businesses in general. Even if you don’t plan to advertise online, it’s a great market research tool.
By identifying which phrases people are searching for, you can create content (like blog articles or social media posts) that appeals to them. You can see what’s trending and even create yoga classes or products that meet their needs.
Bonus – Ready-Made Marketing Templates
Ready-made templates make it quicker, cheaper, and easier to promote your yoga business. They also improve the quality and effectiveness of your marketing campaigns overall. If you aren’t an experienced marketer, then templates provide a useful guide for you to follow.
Whether you run a yoga studio, online business, or manufacture accessories, these templates will save you time and effort. They’ll help you to plan and organize your marketing activities so that you generate more revenue. You’ll get 40+ templates covering sales, marketing, and business start-up resources…