The right yoga marketing software and tools can transform a studio or teaching business. Attracting new clients and keeping existing ones loyal is crucial to its continued success. But with so many marketing tools available, how do you know which ones to use? 

In this article – we share 7 awesome marketing tools for yoga businesses to help you promote your offerings and manage client communications.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped yoga studios, teachers, and online content creators to successfully promote their businesses, so our marketing strategies are tried and tested.

There are lots of ways to approach marketing your yoga business. From social media and email marketing to radio ads and street flyers, you’ll never be short of ideas. But choosing the right yoga marketing software, tools, and promo resources can streamline the process considerably.

So, here are our top picks for marketing tools that yoga businesses should be considering. They’re all tools we’ve used ourselves and recommended to clients, so we know first-hand that they’re excellent. Some contain affiliate links so we may earn a commission at no extra cost to you.

#1 – MailChimp

Whether you run a physical yoga studio or online business, email is an essential part of any marketing strategy. Having an email list allows you to build a relationship with existing clients and potential ones. It enables you to promote your products and services to people who’ve opted in to hear from you, and are therefore already disposed to buy from you.

Of all the email marketing platforms out there, we’ve found MailChimp to be the easiest to use. Plus, it’s completely free if you have less than 2000 subscribers. That’s typically enough for most yoga studios and ideal for online start-ups.

Mailchimp has loads of professional looking email templates to choose from. Simply customise the branding, add your own yoga logo, and you’re ready to go!

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#2 – Canva

Whatever type of yoga business you run, you’ll need to create marketing materials. Canva is an online design tool that helps you create beautiful social media posts, business cards, brochures and more.

It’s really easy to use and doesn’t require any graphic design skills. They’ve got loads of existing templates to choose from so you simply need to adapt them. Change the text, colours or images and then you’re done!

Canva includes millions of images, filters, icons, and fonts, many of which are totally free. Some images cost $1 but the free ones are really high-quality (unlike the usual cheesy stock photography). But if you’re looking for free images, then the next tool will help with that…

#3 – Pexels

Finding free fitness and yoga images isn’t easy. Most have copyright rules attached which limit what you can use them for. But Pexels solves this problem.

This website features an extensive library of free stock photos, videos, and royalty-free images. You’ll find plenty of high-quality yoga photos to use in your marketing.

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#4 – Buffer

Social media is a mainstay of most yoga marketing plans and platforms are typically free to use. But managing multiple accounts or channels can be time-consuming, especially when you’re running a business. This is where a tool like Buffer comes in…

With their free tool, you can save time and effort by scheduling, publishing, and analysing all your social posts in one place. It also allows you to prepare your posts in weekly batches to be more time-efficient and consistent with your posting schedule.

Buffer works across Instagram, TikTok, Facebook, X/Twitter, LinkedIn, and Pinterest. Their free account lets you connect 3 profiles and schedule up to 10 posts in advance. If you need more than this, then their paid accounts start from $15.

#5 – Wix Website Builder

Every yoga business needs a website. Whether it’s a simple online brochure or more advanced lead generation tool, your website is an online presence you fully control. Unlike social media which can be blocked or shut down, you have full ownership over your website.

Wix allows you to build a professional website with zero coding or design experience. It’s a drag-and-drop tool with lots of yoga-themed templates to choose from. You can promote your class schedule, take online bookings, and accept payments.

A standard website is free to create. If you want extra functionalities like a custom web address, then you can pay to upgrade from $4+ per month. 

Yoga Wix

#6 – Podia

If you run an online yoga business, then Podia is a great tool for selling digital products. Like Wix, you can use it to build your website. But it also allows you to sell online courses, memberships, digital downloads, and coaching.

Their free tier allows you to sell one product, but if you’re just getting started or intend to focus on one thing only, then it’s perfect. It combines the best of Teachable, Shopify, and Mailchimp in one platform. As you grow and start selling more products, you can upgrade to get more features.

#7 – Mindbody Yoga Marketing Software

Mindbody is all-in-one marketing software for yoga studios that combines client management and class booking features. It includes lead management, email and SMS communications, online sign-up, and referral support. It really is the complete marketing solution for yoga studios.

All these functionalities come at a price – Mindbody software starts at $150 per month for yoga studios. But it’s a comprehensive and convenient all-in-one marketing solution so well worth the investment. Most studios will only need to sell 5 additional class sessions to break even on the cost.

You might also like… A Starter Guide To Shopify For Gyms & Fitness Studios.

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Your All-in-One Toolkit to Attract, Engage & Convert More Clients

Get The Fitness Marketing Roadmap

Your All-in-One Toolkit to Attract, Engage, and Convert More Clients – Tailored Specifically for Fitness Businesses Like Yours!

The Fitness Marketing & Lead Generation Roadmap is a comprehensive resource designed for gyms, personal trainers, and online fitness businesses. It’s packed with video workshops, marketing templates, step-by-step guides, cheat sheets, and more. We cover:

  • Fitness Marketing Strategy: Build a solid foundation and plan for success.
  • Lead Generation: Attract more clients with effective tactics.
  • Social Media: Boost your online presence and engagement.
  • Email Marketing: Nurture leads and convert them into loyal customers.
  • Advertising & Promotion: Get your message out there efficiently.
  • Content Marketing: Create compelling content that resonates with your audience.
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Categories: Marketing

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.