Looking for yoga marketing ideas that’ll boost studio memberships or classes sign-ups? Whether you’re a newly qualified teacher or well-established yoga business, great marketing is essential for long-term success. But as the global yoga market becomes increasingly competitive, what’s the best way to attract clients and promote your yoga brand?

In this article – we share seven highly effective yoga marketing strategies for studios, freelance teachers, and online instructors.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped yoga studios, teachers, and online content creators to successfully promote their businesses, so our marketing strategies are tried and tested.

Fitness Marketing Fundamentals [Online Course]
  1. Optimise your website
  2. Partner with complementary businesses
  3. Focus on your local community
  4. Leverage digital advertising
  5. Encourage reviews
  6. Social media marketing
  7. Highlight your points of difference
Marketing For Yoga Teachers & Studios

Optimise your yoga business website

Google is the first stop for people researching yoga studios and teachers. They’ll look up where the nearest yoga classes are then gather information on the types available and pricing. So, it’s vital that your yoga website is easy to find and navigate.

Having an online presence is crucial for yoga marketing because it…

  • Ensure you’re the first yoga studio or teacher that people find when searching on online.
  • Generates leads for your yoga business and can handle online sign-ups.
  • Can aid retention and loyalty so that your yoga clients stay for longer.

Optimise your yoga website so that it acts as a brochure and lead gen tool. Create pages that summarise your services and classes, along with their benefits and pricing.

Feature clear ‘calls to action’ on all your website pages that instruct people to contact you, attend a trial class, or sign up online. This way your website will be a marketing machine that generates a steady stream of clients for your yoga business.

Partner With Complementary Wellness Businesses

Partnering with complementary wellness businesses is a fantastic way to market your yoga business. Choosing companies with a similar audience to your target market is what makes this so effective. By working with partners that align with your brand, you’ll be able to get in front of lots of potential new clients.

The way you co-operate with these businesses can take a variety of forms…

  • It could be as simple as sharing leads, email addresses, or providing referrals (just make sure you have permission if you’re their exchanging personal data).
  • You could leave leaflets or posters in local shops and cafes where your ideal client is likely to hang out.
  • Or run joint events with them, such as yoga brunch sessions on the weekend.
  • Launch combined promotions or competitions to expand awareness of your brand.

When prioritising yoga studio marketing ideas or promo strategies for online businesses, partnerships are key. The beauty of them is that you get to benefit from another brand’s audience reach and credibility. It’s one of the reasons that yoga affiliate marketing is so successful. Just pick your partners carefully to ensure that their values and business approach are a good fit with yours.

50 Fitness Marketing Templates

Market To Your Local Community

When it comes to marketing for yoga teachers and studios, it’s vital to focus on your local community. Very few people will drive across town for a class, let alone come from somewhere else completely. So, concentrate on marketing to people who are within a fixed radius of your location.

Define your yoga target market as people within a certain geographic area. Then concentrate your efforts on attracting clients from this area only.

Tailor your yoga website so that it has local info such as nearby bus routes, parking locations, and ranks for keywords related to your town or city.

Another way to approach this is by targeting local businesses. Many companies now recognise the importance of workplace wellness and have a budget to support it. So, why not offer lunchtime sessions in their offices instead of your studio?

This generates income and gets you in front of more potential clients who may want to sign up separately. 

You might also like… 7 Effective Marketing Tools for Yoga Businesses.

Use Digital Advertising

If you have a small marketing budget, then digital advertising is one of the most cost-effective ways to spend it. In fact, online ads are the marketing strategy we recommend most often to our clients.

This is because up get a better bang for your buck compared with print or radio ads. And the results are almost immediate – you can get results within 24 hours! This means you can quickly see what’s working and what needs tweaking without investing too much.

Broadly speaking, there are three ways to approach digital advertising for yoga businesses…

  1. Pay per click (PPC) – where your ads are shown at the top of search engine results and you pay when someone clicks through to your site.
  2. Social media advertising – your ads are shown on Facebook, Instagram, etc. and you pay based on your goals (views, clicks, sign-ups).
  3. Targeted banner ads – you pay specific websites a fixed fee to show your ads such as $80 per month.

Online advertising is effective for yoga studio marketing, promoting freelance teachers, and driving traffic to online programs. You can target people in specific geographical locations or with certain interests. This gives you the best chance of being seen by people with a genuine interest in yoga, which leads to higher conversions. This makes it one of the best and most effective yoga advertising ideas out there.

Learn more… about PPC advertising for health and fitness coaches.

Fitness Marketing Fundamentals [Online Course]

Encourage Reviews & Testimonials

This is one of the most under-utilised yoga studio marketing strategies, yet it’s hugely effective. People are relying on reviews more than ever before so it’s vital to have positive ratings for your business. Yet many yoga businesses aren’t proactive in seeking out reviews and testimonials from their satisfied clients.

Testimonials Stat

Reviews can kill a business or catapult it to success. So, make a plan to encourage your members or freelance clients to leave you reviews. This could be by offering a reward, incentive, or simply asking them nicely as a favour! 

Fitness Testimonial & Elevator Pitch Templates
Our Fitness Marketing Bundle includes a testimonial template designed for health and wellness businesses to use with clients.

Promote your yoga business on social media

Social media marketing is another effective promo strategy for yoga businesses. It helps you reach a wider audience of potential clients. Social media also enables you to build a thriving online community which helps keep existing customers loyal.

The key to social media marketing for yoga businesses is approaching it strategically. This is the way to generate meaningful business results from your efforts.

Create a social media content plan that outlines your marketing objectives and activities to achieve them. Doing this aligns your posts and videos with your yoga business’ goals (like getting leads or promoting a new class).

We recommend seven content pillars for most health and fitness businesses. For yoga specifically, we’ve found the most effective ones to prioritise are…

  • Educate – followers about the benefits of yoga and the specific services you offer.
  • Engage – people by encouraging interaction and building an online community.
  • Promote – the yoga products and services your business offers so you generate sales.
Social Media Content Bundle – 400+ Fitness Posts

Whether you’re marketing yoga studio or online classes, posting varied wellness content will help you build an engaged social following and generate client leads too.

Highlight Your Points of Difference

Every business needs to answer a basic question – why should clients choose you? What is it that makes you better than or different from the other options available? Addressing this has become increasingly important as the yoga market gets more crowded and competitive.

This is why it’s vital that your marketing highlights your points of difference. What makes you stand out from the rest of the yoga crowd? Here are a few different ways that studios and teachers might differentiate themselves…

  • Style – modern, exclusive, inclusive etc.
  • Class types – ashtanga, vinyasa, hot, etc.
  • Decor – minimalist, cosy, grafitti art, etc.
  • Brandlogo design, colour palette, values, etc.

Highlight your points of difference at every opportunity, whether that’s in social media posts, digital adverts, or magazine articles. 

♥ You might also like this article on how to differentiate yourself in a crowded fitness market.

Yoga Marketing Ideas That Work

Marketing your yoga business doesn’t need to be difficult. The key is to make a plan, test it out, and then assess the results. If it works well, then you can scale up by going bigger or investing more money. If it’s not the success you’d hoped, then you can tweak it or try something else. 

The yoga marketing ideas we’ve shared in this article have proven to be effective with our clients. Whether you run a yoga studio, teach on a freelance basis, or instruct people online, they can help you to get more clients. So, pick an idea and test it for yourself this week…

Health & Fitness Marketing Resources

Our ready-made templates make it quicker, cheaper, and easier to promote your health coaching business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates also provide a useful guide for you to follow.

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Whether you’re a freelance health coach or run your own studio, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue. You’ll get 50+ templates covering advertising, social media, content marketing, and more.

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Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.