Up-to-date health and wellness industry statistics can help with business planning, whether you’re an established brand or scrappy startup. There’s no doubt that wellness has gone mainstream in recent years… CEOs now promote meditation for stress management, global hotel chains have launched wellness-themed sub-brands, and people are spending more money than ever on their health. So, what do the stats say about the stage of the industry and where it’s headed?

In this article – we share the latest health and wellness industry statistics for 2024, along with key trends for the future.

It includes the latest data on market size, revenue, growth, current trends and future predictions to make your research quick and easy…

We’ve spent 15+ years working in the health and wellness industry, from gyms to supplement companies, so know the market inside-out. We proactively study the ever-changing landscape, highlight new trends, and analyse the big players. For the last 5 years, we’ve shared this expertise with the wider industry through our articles and Research Reports which are available to purchase.

2024 Wellness Industry Report [PRE-ORDER]

Latest Health & Wellness Industry Stats

Let’s start by looking at stats that provide an overview of the wellness industry (links to sources are all included)…

  • The global wellness market is estimated to be worth $6.6 trillion in 2024 [Global Wellness Institute].
  • The wellness industry is growing at 8.5% per year and predicted to reach $7.2 trillion in 2025 [Global Wellness Institute & Wellness Creative Co.].
  • The biggest segments within the wellness market are personal care and beauty, nutrition and weight loss, physical activity, and wellness tourism [Global Wellness Institute & McKinsey].
  • Personal care and beauty is the largest segment by revenue at 24%, followed by the nutrition and weight loss segment at 15.6% [Precedence Research].
  • 40% of people consider wellness a top priority in daily life [McKinsey].
  • North America is currently the largest wellness market and Asia Pacific is predicted to be the fastest growing (particularly China, India, Japan, and South Korea) [Precedence Research].
Top Wellness Industry Statistics

These stats show that the wellness industry is expected to grow as consumer demand for its products and services increases. People are spending more money on their health and experiences instead of traditionally popular areas like fashion. The wellness sector is well-positioned to tap into this shift and address the growing needs of health-conscious populations.

Interested in more research? Then check out our other articles on the fitness industry, gym and health club market, fitness market, and latest trends or purchase our wellness market report

Corporate Wellness Market

Workplace wellness has become an increasing focus for organisations around the world. Here are some corporate wellness industry statistics that highlight how this sector is developing…

  • The global corporate wellness market is estimated to be worth $57.8bn in 2024 and exceed $75bn by 2028 [Grandview Research].
  • Worksite health promotion is the #2 fitness trend prediction for 2024 according to fitness professionals [ACSM].
  • Approximately 77% of large employers and 33% of small companies offer wellness programs [SFM].
  • Europe is the largest market for workplace wellness, followed by North America where it’s estimated to be worth over $16bn [Statista].
  • The corporate wellness industry is being driven by increasing insurance costs related to growing obesity levels [Grandview Research].
  • Medical costs for people classified as obese (over 40% of the US population) are $1,429 higher than those of normal healthy weight [CDC].
  • The top two chronic health conditions that drive health-related costs for employers are depression and obesity [SFM].
  • 61% of employees say an employer wellness program helped them make healthier lifestyle choices [Test Gorilla].
  • It’s estimated that ‘workforce unwellness’ may cost the global economy 10-15% of economic output every year [Global Wellness Institute].
  • Well-designed wellness programs have a return on investment of 1.5-3 times the dollar amount spent over 2-9 years [SFM].

You might also like… 10 Health & Wellness Marketing Ideas or Wellness Branding Strategies & Ideas To Inspire Your Own

2024 Wellness Industry Report [PRE-ORDER]

Wellness Tourism

Here are some eye-opening wellness tourism statistics that demonstrate its potential as a huge growth segment within the industry…

  • The global wellness tourism market is worth $1.03 trillion in 2024 and growing at a rate of 12.4% [Grandview Research and Wellness Creative Co.].
  • Consumer interest in wellness tourism has grown steadily over the last five years [Google Trends].
  • The wellness tourism industry is expected to boom in the coming years, with the global market size forecast to more than double between 2022 and 2030 [Statista]. 
  • Research shows that wellness tourists are more likely to be female, elderly, have relatively high incomes, and/or a disease [MDPI].
  • North America is the largest wellness tourism market accounting for 40%, followed by Europe [Grandview Research].
  • The biggest players in the segment are Hilton, Accor, Hyatt, Rancho La Puerta, Marriot, Rosewood Hotel Group, and Niraamaya Wellness Retreat [Grandview Research].
Chart Showing Online Searches For Wellness Tourism 2019-2024
This graph shows that online searches for ‘wellness tourism’ have steadily grown over the last five years.

Global Spa Market Statistics

The wellness and spa industry continue to complement each other as both grow to service increasing demand. Here are some stats that demonstrate how the sector is performing…

  • The spa market is predicted to be worth $64.4 billion in 2023 [The Business Research Company].
  • Spa revenue in the USA is estimated to be $19.8 billion in 2023 [Ibis World].
  • 28% of American gym-goers regularly use the spa facilities at their club [Statista].
  • Within the spa sector, the medical segment is the fastest growing [Allied Market Research].
  • Almost half of the 304,800 people employed in the US spa industry are part-time [Statista].

You might also like… Fitness, Wellness & Nutrition Insights – Latest Data, Trends & Research.

So, where is the sector going? What are the current trends in the health and wellness industry? And what’s set to be the next big thing in the future? Here is an overview of some of the key trends we and other key players in the industry are seeing…

Yoga Industry
  • Digital wellness – as people adapt to spending more time at home, there’s increased demand for digital wellness offerings that they can enjoy without leaving the house.
  • Health & immunity – consumers are prioritising their health more than ever which means greater receptiveness to products and services that support this (particularly those associated with boosting the immune system).
  • Biohacking – on a related note, biohacking is rapidly gaining popularity with efforts to delay aging and prevent disease both key themes. 
  • Essential oils – in terms of wellness industry products, essential oils have seen a surge in popularity that doesn’t look set to slow.
  • Beauty products reflecting diets – we’re seeing a huge increase in beauty products being marketed as vegan and gluten-free with mainstream brands like Garnier highlighting this in shampoo adverts.
  • Meditation – is no longer restricted to yoga classes or considered ‘woo-woo’, meditation’s health benefits are now being widely recognised which is boosting its popularity.
  • Wellness tourism – the wellness tourism market is projected to double by 2030 with leading fitness brands like Equinox launching getaway concepts.
  • Protein powders widening their appeal – when it comes to the health and wellness food industry, protein powders have always been big business. But they’re now developing products targeting women and vegan exercisers specifically instead of their traditional body-building market.

You might also like… Nutrition Industry Statistics, Growth & Analysis, Supplement Industry Stats, or the Latest Diet & Nutrition Trends.

For an even more in-depth look at trends, check out Global Wellness Summit and WellToDo’s excellent (if slightly older) report on the topic. Research data and insights offer a wealth of benefits for brands and businesses so they’re well worth looking at.

Global Wellness Industry Overview

Interest in wellbeing appears to be at a tipping point. Workplace stress, mental health awareness, and lifestyle-related diseases are all driving demand for wellness solutions.

Millennial preferences for experiences over ‘materials things’ may also be a key factor in the increased interest. Based on these macro and micro trends, the health and wellness sector looks set for continued growth throughout 2024 and beyond.

2024 Health & Wellness Report

The most comprehensive and up-to-date wellness industry report available. Unlike others, you get extended access to the 2024 edition, including any updates that are made as new health and wellness market research data becomes available. Ideal for business planning and strategic marketing, the report covers…

  • Wellness industry revenue & growth
  • Key market drivers & future outlook
  • Comprehensive SWOT analysis of the industry
  • Market data on the largest wellness industry segments
  • Personal care & beauty segment deep-dive
  • Exercise, yoga & fitness segment deep dive
  • Nutrition & weight loss segment deep dive
  • Latest industry trends & how to capitalise on them
  • 14-day money-back guarantee, no questions or hassle.
2024 Wellness Industry Report [PRE-ORDER]

Or check out our 2024 Fitness Industry Report for a deep dive into this segment of the wellness market…

2024 Fitness Industry Market Report NEW
Fitness Report Clients
Health Wellness Industry Statistics Pinterest

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.