The health and wellness industry has gone mainstream in recent years. CEOs now promote meditation as a productivity hack. The big hotel chains have all launched wellness tourism brands as they’re seeing huge growth in demand.

People are spending more money on their health and experiences instead of traditionally popular areas like fashion. So what’s the state of the industry right now and where is it headed?

In this article – we share the latest health and wellness industry statistics for 2023, along with key trends for the future.

We’ve spent 15+ years working in the fitness industry, from leading gym chains to global equipment manufacturers, so know the market inside-out. We proactively study the ever-changing landscape, highlight new trends, and analyse the big players, so that you don’t have to. For the last 5 years, we’ve shared this expertise with the wider industry through our Research Reports which are available to purchase.

Health & Wellness Industry Stats

Let’s start by taking a look at some stats related to the wellness sector in general (sources are all listed at the end)…

  • The global wellness market is valued at over $5.3 trillion in 2023.
  • In the UK, the health and wellness industry is estimated to hit £30.6 billion in 2023.
  • The health and wellness industry growth rate is 10% and is expected to continue at this pace through until 2025.

Interested in more research? Then check out our other articles on the gym industry, fitness market, and latest trends or purchase our market report…

Fitness Industry Market Report 2024 Cover

2024 Fitness Industry Report

The most comprehensive & up-to-date report on the fitness industry available. Includes revenue, growth, future outlook plus much more.

Corporate Wellness Market

Workplace wellness has become an increasing focus for organisations around the world. Here are some corporate wellness industry statistics that highlight how this sector is developing…

  • The global corporate wellness market was worth $53.5bn in 2022 and is estimated to reach $55.8bn in 2023.
  • Approximately 75% of large employers and 33% of small companies run wellness programs.
  • The corporate wellness industry is being driven by increasing insurance costs related to growing obesity levels.
  • Medical costs for people classified as obese (over 40% of the US population) are $1,429 higher than those of normal healthy weight.
  • Well-designed wellness programs have a return on investment of 1.5-3 times the dollar amount spent over 2-9 years.

You might also like… 10 Health & Wellness Marketing Ideas or Wellness Branding Strategies & Ideas To Inspire Your Own

Global Spa Market Statistics

The wellness and spa industry continue to complement each other as both grow to service increasing demand. Here are some stats that demonstrate how the sector is performing…

  • The spa market is predicted to be worth $64.4 billion in 2023.
  • Spa revenue in the USA is estimated to be $19.8 billion in 2023.
  • 28% of American gym-goers regularly use the spa facilities at their club.
  • Within the spa sector, the medical segment is the fastest growing.
  • Almost half of the 304,800 people employed in the US spa industry are part-time.

You might also like… Fitness, Wellness & Nutrition Insights – Latest Data, Trends & Research.

So, where is the sector going? What are the current trends in the health and wellness industry? And what’s set to be the next big thing in the future? Here is an overview of some of the key trends we and other key players in the industry are seeing…

Yoga Industry
  • Digital wellness – as people adapt to spending more time at home, there’s increased demand for digital wellness offerings that they can enjoy without leaving the house.
  • Health & immunity – consumers are prioritising their health more than ever which means greater receptiveness to products and services that support this (particularly those associated with boosting the immune system).
  • Biohacking – on a related note, biohacking is rapidly gaining popularity with efforts to delay aging and prevent disease both key themes. 
  • Essential oils – in terms of wellness industry products, essential oils have seen a surge in popularity that doesn’t look set to slow.
  • Beauty products reflecting diets – we’re seeing a huge increase in beauty products being marketed as vegan and gluten-free with mainstream brands like Garnier highlighting this in shampoo adverts.
  • Meditation – is no longer restricted to yoga classes or considered ‘woo-woo’, meditation’s health benefits are now being widely recognised which is boosting its popularity.
  • Wellness tourism – the wellness tourism market is projected to reach $915 billion in 2023 with leading brands like Equinox launching getaway concepts.
  • Protein powders widening their appeal – when it comes to the health and wellness food industry, protein powders have always been big business. But they’re now developing products targeting women and vegan exercisers specifically instead of their traditional body-building market.

You might also like… Nutrition Industry Statistics, Growth & Analysis or the Latest Diet & Nutrition Trends.

For an even more in-depth look at trends, check out Global Wellness Summit and WellToDo’s excellent (if slightly older) report on the topic.

Global Wellness Industry 2023 Overview

Interest in wellbeing appears to be at a tipping point. Workplace stress, mental health awareness, and lifestyle-related diseases are all driving demand for wellness solutions.

Millennial preferences for experiences over ‘materials things’ may also be a key factor in the increased interest. Based on these macro and micro trends, the health and wellness sector looks set for continued growth throughout 2023 and beyond.

2024 Health & Fitness Industry Report

This is the most comprehensive and up-to-date health and fitness industry research report available. Unlike others, you get extended access to the 2024 edition, including any updates that are made as new market data becomes available. Ideal for business planning, the 90-page report includes;

  • Health & fitness industry revenue & growth by market segment
  • Gym market size, growth & membership statistics
  • Online & virtual fitness market developments
  • Financial information for the largest club operators globally
  • Biggest & fastest growing fitness franchises
  • Insights into the boutique fitness studio & personal training segments
  • Latest industry trends & how to capitalise on them
  • Growth markets, segments & audiences including Millennials
  • Data on fitness tracker, app & equipment segments
  • Outlook & evidence-based predictions for the future of the industry
  • 14-day money-back guarantee, no questions or hassle.
Fitness Industry Market Report 2024 Cover

2024 Fitness Industry Report

The most comprehensive & up-to-date report on the fitness industry available. Includes revenue, growth, future outlook plus much more.

Fitness Report Clients

Sources: Global Wellness Institute, Statista, Grand View Research, SFM, CDC, The Business Research Company, Ibis World, Statista, Statista (again), Grand View Research

Wellness Market Stats

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.