This easy-to-follow blog promotion checklist will ensure as many as people as possible see your posts. Having a process to follow every time you publish a new article will help you promote your content consistently, which is key to growing your blog.

In this article – we share a 10-point blog promotion checklist that you can follow to share your posts and drive more visitors to your content.

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped fitness bloggers, gyms, and personal trainers to successfully promote their businesses online, so our marketing strategies are tried and tested. This is the blog promotion checklist we follow with our on blog and with clients, so it’s proven to work in the real world.

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Why Use a Checklist?

Checklists are helpful for ensuring you promote your new blog posts to the biggest possible audience. It’s not enough to write great articles and hope they’ll get found – we need to be proactive about advertising our blog content. Yet it’s a step that many bloggers skip, either because they’re busy, moving on to the next task, or simply forget.

A checklist gives you a repeatable process for promoting your blog content that’ll save you time and effort. Instead of trying to remember what you did last time, you can refer to your handy checklist. By ticking off several promotional activities, you’ll ensure your new posts attract the maximum number of visitors from the start.

Blog Promotion Checklist

Here’s a quick blog post promotion checklist that you can use for your content…

  1. Optimise for Keywords
  2. Add Internal Links Back to the Article
  3. Schedule Multiple Shares on Social Media
  4. Email to Your List
  5. Post on Pinterest
  6. Share on Q&A Sites & Blog Comment Sections
  7. Post in Blogging Facebook Groups
  8. Invest in Ads
  9. Write a Guest Post That Links Back
  10. Create a Promo Video
Downloadable Blog Post Promotion Checklist
You can get this PDF checklist as part of our marketing templates bundle.

So, there you have a comprehensive list of practical strategies for promoting your new blog or latest health and fitness articles. Next we’ll look at each of them in more detail. But you can scroll to the bottom for a downloadable version or bookmark this page for future reference.

1 – Optimise for Keywords

This is the most fundamental step. Once you’ve written your article, ensure that it includes the right fitness-related keywords. This will increase your chances of showing up organically in search engine results. 

Tools like Google Ads keyword planner and Moz can help you find relevant keywords for free. Or you can try putting the search term into Google but stopping short of pressing ‘enter’. It will auto-suggest phrases that people have searched for which you can then incorporate into your content.

2 – Add Internal Links Back to the Article

Once your fitness article is published, search through your back catalogue for other posts that could link to it. We do this by entering the first few words of the article title into our website’s search bar.

Once we’ve identified a few related articles, we update them with links to the new post. This makes it more likely to be found by people already on our site and also spreads about some link juice and boosts topical authority for SEO purposes.

The 50K Fitness Blog Blueprint [Waitlist]

3 – Schedule Multiple Shares on Social

Sharing your new article once isn’t enough – people are busy and likely to miss it. We find it more effective to pre-schedule several shares of the blog post across key social media platforms (each tweaked to be slightly different from the previous). This increases the number of people who see it on social with very little extra work. 

You don’t need to be active on every single platform, just the ones where your target audience or ideal client are likely to hang out. For some fitness blogs, this will be Facebook and Instagram, for others it’ll be TikTok or Twitter. Share short quotes from your article, numbered lists if you’ve written a step-by-step guide, or images from your post.

If you target business customers, then LinkedIn is also an important step. Posting B2B content here will ensure it’s seen by professionals, entrepreneurs, and business owners. You could even create a Slideshare of your article to aid more click-throughs and visits.

4 – Email to Your List

Don’t forget to let your email audience know about your latest blog post. It doesn’t have to be anything fancy, just tell them what it’s about and why they should read it. You can include it as part of a regular newsletter, add it to an automated welcome series, or use your RSS feed to send a notification email every time you hit publish.

You might also like… How We Grew Our Targeted Email List Of 15,000 Subscribers.

5 – Post on Pinterest

Pinterest is more like a health and fitness search engine than a social platform, so it’s worth calling it out separately. Wellness-related content performs particularly well (as do infographics and inspirational images) so take full advantage.

Create a pin-sized image within your article and then post it on the channel. Unlike other social platforms, the post will be searchable for years to come and show up in Google results, funneling more people to your content. It’s a long-term play that’ll generate traffic to your blog post over time.

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6 – Share on Q&A Sites & Blog Comment Sections

Question and answer sites like Reddit, Quora and Yahoo Answers can also be a great source of traffic. Find threads related to your article, ideally where they’ve asked a question that your content answers. Then give a comprehensive response and signpost them to your website article for more background. 

You can also leave comments in other popular health and fitness blogs, with a link to your article. Don’t be spammy about it – you’ll need to write a genuinely engaging comment and ensure your post is relevant to the content. But people who read your comment and find it interesting or helpful will click through to your own post.

7 – Post in Blogging Facebook Groups

Find Facebook groups that are dedicated to blogging and will share your posts. This can help your articles get some initial traction and start being seen by more people. It’ll kick-start shares on the platform which can quickly snowball into a stream of new blog readers.

These groups usually consistent of other bloggers so it’s a reciprocal deal – you’ll need to share other people’s content in return. But if you can find Facebook groups with an audience that matches yours, then that’s even better! Some of these only let people promote articles on specific days though, so be sure to follow their guidelines closely.

8 – Invest in Google or Social Ads

There are some cases where it can make sense to promote your blog post using Google Ads. For example, if you’ve been paid by a company to create a sponsored post, then investing in ads will help you generate results more quickly. The more value you can demonstrate for your client, the more likely they’ll be to offer repeat sponsorship deals.

Likewise, if you’ve been paid to create content, then it could be worth investing in Facebook ads to boost its performance. Allocating a proportion of their fee towards advertising is something that successful fitness influencers do on a regular basis. Just be sure to follow-up with reports afterward so the results don’t go unnoticed by the client.

The 50K Fitness Blog Blueprint [Waitlist]

9 – Write a Guest Post That Links Back

We’re not going to lie, guest posting can be time-consuming. Writing a whole other article to promote your first one might sound completely unappealing. But if your website or blog is quite new, then generating links from other sites can provide a significant boost to SEO as well as visitors.

10 – Create a Promo Video

Another way to multiply the reach of your written content is to turn it into a video. Websites like Lumen5 make it easy to convert text from blog posts into video files. Just copy and paste your content into their software, tweak the formatting and media, then publish! Then post to your usual social channels plus YouTube.

Working your way through this blog promotion checklist will ensure that as many people as possible read your content. It’ll boost visitors and maximize productivity so that you get a better return on your blogging efforts! Promotion is a vital step for any blog to be successful, so invest a few minutes in getting the word out…

Do you have a promo tips that’s not on the list? Let us know by getting in touch.

Downloadable Blogging Templates

Our Fitness Marketing Templates Bundle includes a downloadable blog post promotion checklist along with 50+ other templates. They take the time, hassle, and guesswork out of marketing and promotion…

50 Fitness Marketing Templates

Our ready-made templates make it quicker, cheaper, and easier to promote your fitness business. They can improve the effectiveness of your sales and marketing campaigns. If you aren’t an experienced marketer, then templates and examples also provide a useful guide for you to follow.

Whether you run a fitness blog, personal training business, or gym studio, these templates will save you time and effort. They’ll help you to plan and organize your promotional activities so that you generate more revenue. You’ll get 50+ templates covering strategy, social media, content marketing, advertising, promotions, and more.

How To Promote a Blog Post

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.