5 Fitness Blog Advertising Strategies To Promote Your Posts

The right fitness blog advertising and promotion strategies can transform your online business. Promoting your blog posts can ensure they get traction and are seen by the biggest possible audience. In the competitive world of fitness bloggers and influencers, doing this proactively is vital to staying ahead. But how should you approach it?

In this article – we share five effective ways to promote your fitness blog and drive visitors to your content (plus a comprehensive checklist too). 

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses through blogging, so our strategies are tried and tested.

If you run a health and fitness blog, then you’ll know the importance of promoting your articles. There’s nothing more frustrating than spending hours creating a blog post, only to publish it to crickets. So, it’s important to be proactive about your promo efforts so that as many people see it as possible.   

Without a promotional plan, you’re missing out on crucial web visitors to your site and money in your pocket. Professional bloggers recommend spending an equal amount of time on both promotion and content creation. But if you’ve not got that balance quite right then where do you start?

Here are five proven fitness blog advertising and promotion strategies to get more readers and reach…

Optimise It For Search Engines

So, you’ve created an awesome blog post and just published it online. What’s your next step?

Firstly, you need to optimise the title and body copy for low competition fitness-themed keywords. This will give you the best chance of ranking highly in Google or other search engines. The key is to strike a balance between appealing to potential readers and ticking the algorithm boxes. 

We recently audited a fitness blog with an article titled ‘Marketing Bullsh*t & How To Spot It’. The post was all about food labels and the misleading health claims that they sometimes feature. However, this wasn’t immediately obvious and it, therefore, wouldn’t have attracted readers (or Google searches) interested in the topic.

A better title would have been one that incorporated relevant keywords. ‘How To Read a Food Label (And Spot Marketing Bullsh*t)’ would be ideal as the keyword phrase ‘how to read a food label’ gets 1000 monthly searches. Since several of the existing Google search results are weak in terms of page authority and backlinks, it would have been easy to rank highly with this approach.

Produce 3+ Social Media Posts Per Article

We recommend promoting your blog post at least three times via social media. You can lift quotes or tips from the article to use as text posts. You can also turn them into images which tend to get more engagement.

Post your article to social media on the publish day. Then post a different one the following day and another a week later. You can even continue to do this over the following weeks and months to maximise the reach of your article (tools like MeetEdgar make it really easy to automate).

This approach works well for platforms like Facebook, X/Twitter, Pinterest, and LinkedIn which have a disappearing feed. If people miss your post the first or second time you may get them on the third. You can also use it for Instagram by including links in your bio and stories (image posts don’t allow them).

Link Back To It From Other Content

You might be surprised how many people forget this step yet it’s a quick and easy win. Once you’ve published a blog article, go back through your blog archives and add links that point to it. For example, once this post is live we’ll go through our other articles about blogging and include links from them to this one. 

Some people also create links from other websites. They might post one in the comments section of a popular blog so that people from there discover it. Or write a guest post that links back to their website. What matters is that you’re providing a pathway for people to find your content through.  

Email It To Your List

The people on your email list are already interested in your content – they wouldn’t have subscribed otherwise! So make sure you send them an email and let them know about your new post.

You can do this in several ways…

• With an RSS feed that automatically sends email notifications when new blog posts are published
• By creating a weekly or fortnightly email newsletter with all your latest posts in it
• Adding blog posts to your email welcome series so that you drive a continual stream of people to it

Emailing your subscribers is a really effective way of promoting your blog posts quickly to a warm audience.

Leverage Relevant Groups

There are plenty of groups that you can join to promote your fitness blog posts. Look on Facebook for groups and communities with an interest in your topic. It’s also worth joining blogger groups, even if they aren’t fitness-related, since they’ll share your posts with their circles.

Groups often have guidelines about promotional posts, so be sure to follow their rules. Otherwise, you risk having your posts deleted or being kicked out. Avoid being spammy by only posting your article if it’s truly relevant and helpful to the group.

You can also join group boards on Pinterest which allow you to share your posts with a larger audience. Pinterest is a longer-term play so won’t provide the immediate boost that other social platforms do, but instead will snowball into a steady stream of visitors over time. 

Bonus Tip – Reach Out To Anyone Mentioned

Another way to advertise your fitness blog posts is to get in touch with anyone mentioned in your article and let them know that they’re featured. They may share it with their audience which will further expand the reach.

If you write blog posts about fitness or nutrition, then you’ll probably have included reference links to scientific sources. Inform the authors as they’ll likely be pleased that someone found it useful. This also provides another opportunity for someone to share the article and extend its reach.

By following these simple tips, you can ensure that your blog article is seen by as many people as possible. Making them part of your publishing process will help you grow your audience and build the success of your site. For even more practical strategies, check out our comprehensive blog promotion checklist.

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