Have you ever wondered if you could sell workout plans online? It’s a booming business that personal trainers and fitness pros are ideally positioned for. Selling online fitness programs is a fantastic way to generate additional income that’s scalable.
There’s also an efficiency gain from reusing existing workout programs with multiple clients (instead of just one). When you package and tailor the programs to address key needs, it allows more people to benefit from your expertise.
In this article – guest author, Alex Nowak, explains how to sell workout plans online and turn them into a significant income stream.
Selling workout programs online can be a very profitable income stream for fitness professionals. People want access to quality programming that can help them achieve their goals. Selling these programs can generate a scalable income stream that isn’t dependant on the number of hours worked, but simply the number of times a plan is sold.
This article breaks down four effective methods to help you sell workout plans online and increase your PT income.
1 – Start With a Strong Bio
One of the most overlooked factors when selling workout plans is a strong author bio. A comprehensive bio is critical to successfully selling workout plans. It’s especially important when selling plans online, as customers have often had no previous interactions with you as a coach.
The role of your author bio is to build trust and credibility with your target audience. It’s important to keep in mind that most people viewing your plans will have never heard of you. They simply won’t know what you’re about or stand for as a coach.
People want to feel completely confident that the plan their buying is going to help them in achieving their goals. They need to know it’s been written by someone that’s experienced and knowledgeable in the area. Your author biography is the tool used to build that credibility and confidence in the mind of the customer.
A few things to consider including in your bio…
- Areas of expertise
- Your philosophies and training approaches
- Testimonials or past successes (ideally link out to a separate page for this aspect – you want to keep the bio concise)
The key question you’ll need to answer in the bio is this: is this trainer credible? This is exactly the question customers will be asking themselves when reading through your offering. It’s your job to make sure the answer is ‘yes!’ by the time they get to the end.
There’s potential to work your personality into the bio too, after all, it is all about you! But the tone should be professional and convey competence. The goal is to establish trust – without it, they won’t be purchasing your training or workout plans.
2 – Provide a Detailed Overview
The aim here is to provide as much detail about your fitness plan as possible. Once potential customers have finished reading its description, they shouldn’t be left with any questions about your plan. This is achieved by providing a complete overview of the workout plan including…
- The goals/objective of the plan
- How the plan progresses over time
- What equipment will be required
- What ability level the plan is aimed at
- Programs specific such as:
- Training days per week
- Average session length
- Total length of the plan
Including an FAQ section is also a good idea. Try to put yourself in the position of the customer and see what questions come to mind. Common questions include…
- Is this plan suitable for my ability level?
- Are exercise alternatives provided?
- What equipment do I need?
- Is any coaching support available during the plan?
Including a couple of snippets or extracts from your plan also helps. It enables customers to peek around the curtain to get a better understanding of how the plan is constructed and laid out.
Quality programming is the cornerstone of any workout plan, but good presentation and formatting also have a big impact on how your plan is perceived and valued. Taking the time to produce a high-quality layout and visual appearance is a must.
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If you struggle to find the time or inspiration to produce the design, consider using a freelancer. A graphic designer with good knowledge of fonts, layouts, use of images, etc can produce one for you.
Your plan must look professional if you want customers to perceive it as trustworthy and high value. Remember a customer’s attention span is small, a professionally designed layout will help you attract and keep their attention. It’s especially important if you’re displaying snippets and extracts from your plan (which is highly recommended).
3 – Gather Testimonials
Social proof is an immensely powerful method of building interest and trust in your training plans. For the large part, this boils down to collecting and displaying testimonials and reviews from previous followers of your workouts.
Seeing that previous followers of your program have achieved their goals sends a very powerful message. It proves that your plan is credible and contains all the required ingredients a client needs to succeed.
If you’ve just launched your plan and don’t yet have any reviews, gathering some should be a priority.
A good way to start is to offer your workout plan to a couple of trusted individuals for free. In exchange for this, ask for an honest testimonial of your plan that you can use in the future.
It cannot be overstated just how important social proof is when selling workout plans online. Remember, potential customers may not have heard of you before. So, seeing that other people have succeeded through following your program provides a huge vote of confidence.
4 – Drive Traffic
Now that your program’s listing is optimised, with a strong coach biography, detailed plan description, and positive customer testimonials, it’s time to drive traffic to it.
The average conversion rate across various industries is 2.35%. This means that for every 100 people that view your plan’s listing, 2.35 people would purchase it (let’s be optimistic and call it 3!).
The importance of generating traffic is clear. However, not all traffic is created equal… To increase your chance of a successful sale (i.e. increase your conversion rate), we want to focus on building ‘high-quality’ traffic. Essentially these are individuals who are more inclined to purchase your plan.
Here are three effective ways to drive high-quality traffic and increase revenue…
Sell workout plans through your email list
Providing quality and actionable content to your email list subscribers is a great way to build credibility with your target audience. If individuals have already seen you demonstrate good knowledge and competence, they’ll be far more receptive to purchasing a workout plan from you. You can even provide small extracts from your latest plan before its launched to build interest.
Use an existing marketplace
Go where the customers are already browsing! Rather than having to drive all the traffic yourself, list your plans on an existing workout platform. This allows you to benefit from the website’s customer base and traffic. It also enables you to reach customers who may not have discovered you through other means.
Use social channels
Use social media to document yourself following the fitness plan. This is a quick and easy way to showcase the workouts to potential customers. Follow up with Q&As, live videos, and polls to connect with your target audience, build interest, and answer any questions they may have.
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Alex Nowak is the founder of Workout Depot, the online platform for fitness professionals to sell their workout and training plans. He is a keen weightlifter and surfer.